Brand Tone

Supportive and Community-Focused, Enthusiastic and Passionate, Approachable and Helpful, Informative, Direct and Practical

Brand Values

• •Accessibility
• •Quality (aspirational/mixed perception)
• •Community & Self-Expression
• •Customer Satisfaction
• •Comprehensive Resource
• •Ethical Sourcing (mentioned for specific products)

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., enthusiastic, supportive, informative), personality traits (e.g., creative, authentic, expert friend), preferred vocabulary (and words to avoid), and grammar/style rules. Share this with anyone creating content.
• •Prioritize Community and User-Generated Content: Actively encourage customers to share their photos and experiences. When featuring them, use appreciative and encouraging language that reinforces the community aspect. Always ask for permission and give credit.
• •Be Genuinely Helpful and Informative: Focus on providing real value. Whether it's product descriptions, blog posts, or social media captions, aim to educate, solve problems, and make the dreadlock journey easier and more enjoyable for your audience.
• •Maintain Enthusiasm and Passion: Let genuine excitement for dreadlock culture and products shine through in the language used. Use positive, vibrant words and emojis where appropriate (especially on social media) to convey this energy.
• •Adapt to the Platform, but Keep Core Tone Consistent: While the style might be more casual on TikTok and more detailed on a product page, the underlying supportive, enthusiastic, and informative tone should remain recognizable. Avoid jargon where possible, and always aim for clarity and approachability.

Social Perception

Go-To Source for Dreadlock Products, Helpful for Beginners and Experienced Individuals, Mixed Quality Perception, Engaging and Supportive Online Community, Generally Good Customer Service and Delivery, Value for Money

Copy Examples

• •Instagram Post (Showcasing a customer): Look at @[UserHandle] absolutely rocking their new custom set using our Midnight Black and Electric Blue synthetic dreads! 🤩 We're so inspired by your creativity! Got a DreadLab look you love? Tag us #DreadLabStyle for a chance to be featured and join our awesome community!
• •Product Page (for a new Shampoo): Tired of residue and buildup? So were we! That’s why we developed our new Pure Locks clarifying shampoo. Gently cleanses, leaving your dreads feeling fresh, light, and healthy. All the good stuff, none of the gunk. Your scalp will thank you! Learn more and grab yours – link in bio!
• •Email Newsletter Subject Line: Unlock Your Best Dreads Yet! ✨ New Arrivals + Care Tips Inside!
• •Facebook Ad (Targeting people interested in DIY dreads): Dreaming of starting your dreadlock journey or adding some flair to your current set? We’ve got EVERYTHING you need – from high-quality synthetic hair in every colour imaginable to all the tools and guides to get you started. Create the look that’s uniquely YOU. Shop DreadLab today and let your style speak!
• •Website "About Us" Snippet: Born from a passion for dreadlocks and a desire to make quality care accessible, DreadLab is more than just a shop – we're a community. We're dedicated to providing you with the best products, expert advice, and a space to celebrate your individual style. Let's build amazing dreads, together.