Brand Tone

Personal, creative, down-to-earth, authentic, humorous, friendly, approachable, informal, and engaging.

Brand Values

• •Artistic Freedom and Versatility
• •Handcrafted Quality and Originality
• •Personal Connection and Resilience
• •Customer Satisfaction

Best Practices

• •Maintain a Personal and Authentic Voice: Always write from the heart. Share your inspirations, your struggles, and your triumphs. Your audience connects with you, the artist, as much as they do with your art.
• •Blend Humor with Professionalism: Don't be afraid to be funny and relatable in your social media posts. However, when communicating about commissions and sales, ensure your tone is clear, professional, and instills confidence in your customers.
• •Tell the Story Behind the Art: Every piece you create has a story. Whether it's the inspiration behind a new collection or the touching story of a commission, sharing these narratives adds depth and value to your work.
• •Engage with Your Audience: Ask questions, run polls, and respond to comments. Creating a sense of community around your brand will foster loyalty and encourage word-of-mouth marketing.
• •Highlight the Uniqueness and Quality of Your Products: Consistently emphasize that each item is handcrafted and one-of-a-kind. Use descriptive language that conveys the care and skill invested in every piece.

Social Perception

Perceived as a genuine and talented artist-led brand. Customers highly appreciate the quality and emotional impact of custom artwork. The artist's social media presence is valued for its humor and relatable content, broadening appeal and fostering a strong, positive online reputation.

Copy Examples

• •From a cherished memory to a timeless piece of art. Let me capture the essence of your loved ones in a hand-drawn portrait that tells their story. More than just a painting, it’s a piece of your heart you can hold onto forever. DM to start creating your unique piece.
• •Unleash your creativity with our new collection of handcrafted resin trays. Each one is a unique galaxy of color and shimmer, perfect for adding a touch of magic to your space. Because your home should be as unique as you are. Shop the collection now on drawntosenia.com.
• •A little bit of chaos, a lot of passion. This is what my productive nights look like. From a blank canvas to a vibrant creation, every piece has a story. What should I create next? #artprocess #artistlife #drawntosenia
• •Tired of mass-produced decor? Me too. That’s why I pour my heart into creating one-of-a-kind art pieces. From whimsical portraits to functional art, find something that speaks to you. Swipe up to explore my world.
• •Me on Zillow with $14.27 in my bank account: 'Only one bathroom??? No thank you, next.' In other news, I'm having a flash sale on all prints this weekend to fund my imaginary mansion. Link in bio!