Brand Tone

Professional, Authoritative, Approachable, and Relatable

Brand Values

• •Expertise and Education
• •Safety and Trust
• •Natural Results
• •Patient Empowerment
• •Integrity

Best Practices

• •Lead with Education
• •Balance Authority with Approachability
• •Prioritize Visual Proof of "Natural Results"
• •Always Cite the Science
• •Let Patient Stories Build Trust

Social Perception

Dr. Ghadieh is perceived as a highly credible and trustworthy medical professional whose advice is rooted in science. Her 'less is more' approach is well-received, attracting a clientele that fears unnatural or "overdone" results. The collaboration with her daughter on TikTok is perceived as endearing and effective, making aesthetic medicine more accessible and less stigmatized, positioning her as a warm and trustworthy figure beyond just a doctor.

Copy Examples

• •Headline: The Truth About HIFU: It’s Not Magic, It’s Medical Science. Body: HIFU (High-Intensity Focused Ultrasound) is a powerful tool for skin lifting and tightening, but the result is only as good as the expert wielding it. It demands a deep understanding of facial anatomy to deliver energy precisely where it creates a natural lift, not an unnatural pull. Your face is not a template; it's unique. Ensure your journey to rejuvenation is guided by experienced, medical hands. #HIFU #MedicalAesthetics #DrAlexandra #SkinScience #NaturalResults
• •Headline: Ageless Glow, Redefined by an Expert. Sub-headline: Dr. Alexandra Ghadieh combines medical expertise with an artistic eye to deliver subtle, refreshing results that enhance your natural beauty. Welcome to the pinnacle of patient-first aesthetic care.
• •Visual: Dr. Ghadieh and Georgia are applying sunscreen. On-screen text (Dr. Ghadieh): "My professional opinion on the best anti-aging product..." On-screen text (Georgia): "...Her daily lecture to me." Voiceover (Dr. Ghadieh): "It's not a secret serum, it's SPF! Every single day. No excuses." Caption: The one non-negotiable in our house. ☀️ What’s your go-to sunscreen? #DermTips #Sunscreen #AgelessGlowing #MotherDaughter #SkincareRoutine
• •Headline: Considering Fillers? Ask These 3 Questions First. Body: Your safety is our priority. Before any aesthetic treatment, you should feel empowered and informed. At our clinic, we start every consultation by answering: 1) What are your qualifications? 2) What specific product will you use and why? 3) What are the realistic outcomes for my face? Book a no-pressure consultation with Dr. Alexandra Ghadieh and experience a higher standard of care. Call to Action: Learn More & Book
• •Title: Botox 101: A Doctor Explains Everything You're Afraid to Ask (Dosage, Risks, Longevity) Description: In this detailed guide, Dr. Alexandra Ghadieh, a specialist in aesthetic medicine, breaks down the facts about Botox. We'll cover how to avoid the "frozen" look, why proper dilution is critical for safety, and what to expect from your first treatment.