Brand Tone

Passionate, expert, and reverent, maintaining a level of seriousness and authenticity befitting the historical nature of the products.

Brand Values

• •Authenticity and Craftsmanship
• •Historical Reverence
• •Norse Ideals (strength, honor, courage, conquest)
• •Customer-Centric Service
• •Community Building

Best Practices

• •Embrace the Expert Role: Always write from a position of knowledge. Use specific, historical terminology correctly. Explain the meaning behind symbols (like J umungandr or the Kolovrat) to add value and depth.
• •Use a Passionate and Reverent Vocabulary: Incorporate words that convey respect and admiration for Viking culture, such as "legacy," "honor," "saga," "tradition," "epic," and "legendary."
• •Prioritize Authenticity in Language: Just as the products are authentic, the language should be too. Avoid modern slang or overly casual e-commerce jargon ("Super sale!"). Instead, use phrases like "Forged in fire," "Steeped in saga," or "Battle-tested."
• •Tell a Story: Every product has a history. Frame product descriptions not just as a list of features (materials, dimensions), but as a short story. Who would have wielded this axe? What battle might this shield have seen? This connects the customer to the item on an emotional level.
• •Build the "Horde": Consistently use community-building language. Refer to customers as "shield-brothers," "shield-maidens," or part of the "Horde." This fosters a sense of belonging and transforms a transaction into an initiation into a tribe.

Social Perception

The brand is perceived as a provider of high-quality, beautifully crafted, authentic, and historically inspired items. It is seen as trustworthy due to fast shipping and good customer service, and positioned as a niche authority in Viking replicas.

Copy Examples

• •The shield wall awaits. Is your gear battle-ready? Our Handcarved Drakka shields aren't just for display. Forged from solid wood and steel, they are built to honor the traditions of yore and withstand the rigors of reenactment. Feel the weight of history. Wield the spirit of the Vikings. #VikingShield #Reenactment #BattleReady
• •More than a tool, it was a Viking's trusted companion. The 'Skegg x' Bearded Axe is forged in that same spirit. Hand-hammered from high-carbon steel and fitted with a seasoned ash handle, its balance is precise, its edge formidable. From the heft in your hand to the intricate Norse engravings, this is not just a replica; it is a legacy. #VikingAxe #Norsemen #Craftsmanship
• •The Horde grows stronger, and we thank you for being a part of it. As a valued shield-brother/shield-maiden, we want you to be the first to see our latest arrivals, forged in fire and steeped in saga. Explore the new collection and continue your journey into the Viking age. For honor. For glory. #JoinTheHorde #VikingLife
• •We are more than merchants; we are craftsmen, storytellers, and keepers of a flame. At Drakka Viking Shields, we live in our workshops, amidst the sawdust and the clang of hammers on steel. Our mission is to honor the skill, courage, and spirit of the Norsemen by creating artifacts that feel as if they were pulled from history itself. This is our passion. This is our craft.
• •Authenticity can't be mass-produced. Every shield we create carries the soul of the tree it came from and the spirit of the hands that shaped it. Own a piece of true Norse craftsmanship. #DrakkaShields #Handmade #Viking