Brand Tone

The tone appears to be professional, straightforward, and focused on variety and ease of use. There's an emphasis on trust derived from its land-based heritage.

Brand Values

• •Customer First
• •Integrity
• •Excellence
• •Team Work
• •Responsibility
• •Heritage and Authenticity
• •Innovation

Best Practices

• •Leverage Heritage with Modernity: Consistently balance the rich history and trustworthiness of the Dragonara name with the excitement and convenience of modern online gaming. Messaging should feel established yet current.
• •Prioritize Clarity and Transparency: Especially in promotional materials and terms and conditions, use clear, straightforward language to build trust and avoid misunderstandings, particularly concerning bonuses and wagering requirements. This addresses some of the criticisms found.
• •Emphasize Security and Fair Play: Regularly communicate the measures taken to ensure a safe and fair gaming environment, reinforcing the "Integrity" and "Responsibility" values. This can include mentioning RNG certifications and secure transaction protocols.
• •Maintain a Professional and Service-Oriented Voice: Even in customer support interactions (especially if primarily email-based), ensure responses are professional, courteous, and aim to resolve issues efficiently, reflecting the "Customer First" and "Excellence" values.
• •Showcase the "Experience" not just the "Games": While game variety is a strength, copywriting should also evoke the feeling of being part of a premium, exciting, and trusted entertainment destination, whether online or referencing the land-based casino's allure. Highlight the "unique experiences" IZI Group aims to provide.

Social Perception

The affiliation with the long-standing Dragonara Palace in Malta generally lends credibility and a sense of trustworthiness to the online casino. It's often seen as a reputable name.

Copy Examples

• •Experience the Legacy. Play with Confidence. Dragonara Online brings the heritage of Malta's most iconic casino to your screen. Hundreds of games, seamless play, and the trusted Dragonara name. Your legendary win awaits.
• •Where Tradition Meets Thrills. For over 50 years, Dragonara has defined premium casino entertainment. Now, dive into our world-class online selection of slots, table games, and live casino experiences. The next chapter of excitement is yours to write.
• •Your Premium Gaming Destination, Online and Beyond. From the historic Dragonara Palace to your fingertips – enjoy a curated collection of the finest casino games. Secure, sophisticated, and always exhilarating. Discover the Dragonara difference.
• •Spin, Win, and Be Part of the Story. Join a community of players who appreciate the best. At Dragonara Online, every game is an adventure, backed by a legacy of trust and excellence. What will your Dragonara story be?
• •The Ultimate Casino Experience. Anytime, Anywhere. Carry the prestige of Dragonara in your pocket. With hundreds of mobile-friendly games and the assurance of a renowned gaming leader, unparalleled entertainment is always within reach.