Brand Tone

Informative & Authoritative, Reassuring & Protective, Practical & Solution-Oriented, Direct & Clear, Customer-Centric & Caring

Brand Values

• •Safety & Protection: The core value is protecting beachgoers from stingray stings.
• •Research & Innovation: Basing the product on scientific research and testing. The "Testing Methods" page is highlighted.
• •Quality & Efficacy: Aiming to provide a product that works ("stingray resistant") and is made with a balance of protection and comfort/wearability.
• •Customer Trust & Transparency: Providing detailed product information, a disclaimer about risks, and customer support.
• •Enabling Enjoyment: Helping people enjoy water activities with less worry.

Best Practices

• •Prioritize Protection and Peace of Mind: Always lead with the core benefit of safety and the emotional payoff of reduced anxiety. Use words like "protect," "safe," "confident," "peace of mind."
• •Leverage Scientific Credibility (Authentically): Reference the research and testing background to build trust, but avoid overly technical jargon that could alienate the average consumer. Keep it accessible, e.g., "research-backed," "lab-tested insights."
• •Be Clear, Direct, and Honest: Clearly communicate what the product does and any limitations (e.g., "stingray resistant," not "proof"; areas of coverage). This builds long-term trust.
• •Emphasize Practical Benefits & User Experience: Highlight not just the protection, but also the comfort, flexibility, and how the product enables enjoyable water activities without hindrance.
• •Maintain a Caring and Supportive Voice: Especially in customer service interactions and FAQs. Reinforce that the brand is there to help customers enjoy their time at the beach safely. Language like "We'll be there for you" sets a good example.

Social Perception

As a Problem Solver, Credible & Trustworthy, Specialized & Niche, Proactive & Responsible

Copy Examples

• •Headline: Step Fearlessly. Wade Confidently. Body: Love the ocean, but not the worry of stingrays? DragonSkin® Achilles Heels offer research-backed stingray resistance, so you can focus on the waves, not what's below. Explore with peace of mind. Call to Action: Get Your DragonSkin Today!
• •Headline: Science-Driven Safety for Your Seaside Adventures. Body: Developed with insights from CSULB's STABB Lab, DragonSkin® booties are engineered to reduce the risk of painful stingray encounters. Enjoy the beach with an extra layer of confidence. Call to Action: Learn About Our Testing!
• •Headline: Don't Let Stingrays Dictate Your Beach Days. Body: Our flexible, comfortable DragonSkin® booties provide crucial resistance without slowing you down. Surf, swim, and explore, knowing you're better protected. Call to Action: Find Your Perfect Fit!
• •Headline: The Ocean is Calling. Answer with DragonSkin®. Body: More common than you think, stingray stings can ruin a perfect day. Our stingray-resistant booties are your best defense for uninterrupted fun. Call to Action: Shop Now & Save Your Soles!
• •Headline: Peace of Mind, One Step at a Time. Body: With DragonSkin® Achilles Heels, you're not just wearing booties; you're wearing rigorously tested protection designed for your safety and comfort in the water. Backed by our care and guarantee. Call to Action: Experience the DragonSkin Difference!