Brand Tone

enthusiastic, immersive, and community-focused. Also helpful and approachable

Brand Values

• •Quality & Craftsmanship
• •Immersion & Experience Enhancement
• •Community Engagement
• •Passion for Fantasy & Gaming
• •Customer Satisfaction

Best Practices

• •Embrace Enthusiasm: Use exclamation points judiciously, and convey genuine excitement for the products and the fantasy/gaming culture.
• •Use Immersive Language: Incorporate sensory details and storytelling elements in product descriptions and posts to transport the audience into a fantasy setting.
• •Speak the Language of Your Community: Utilize common TTRPG/fantasy terms, hashtags, and inside jokes where appropriate to show authenticity and connect with the target audience (e.g., DM, campaign, critical role, long rest).
• •Maintain an Approachable and Friendly Voice: Respond to comments and messages promptly and personably, fostering a sense of community. Reflect this in your general copy.
• •Highlight Core Values: Consistently mention key features like "hand-poured," "soy wax," "small batches," and "enhances your game" to reinforce brand identity and quality.

Social Perception

DragonsDenCandles is perceived positively as a provider of high-quality, unique, and thematic candles that genuinely enhance the gaming and fantasy experience. Customers appreciate the creativity, the quality of the scents, and the brand's connection to the TTRPG and fantasy communities. They are seen as a passionate small business that engages well with its customers, both online and in person at events. The "Star Seller" badge on Etsy further solidifies a perception of reliability and excellent service.

Copy Examples

• •Product Ad (Social Media): "Unseal the ancient crypts 🕯️ Our 'Cavernous Depths' candle fills your game room with the damp, earthy scent of adventure. Hand-poured soy wax to fuel your longest D&D nights! What mysteries will you uncover? #DragonsDenCandles #DnD #TTRPG #FantasyCandles #GameNight"
• •Event Announcement (Instagram/Facebook): "Hear ye, hear ye! DragonsDenCandles is flying into [Convention Name]! Find us at Booth [#] for exclusive event scents and to share your legendary campaign tales. We can't wait to meet fellow adventurers! #GamingConvention #[EventName] #FantasyCommunity #NewScents"
• •Website Product Description Snippet (for a new forest-themed candle): "Step into the Sylvan Forest where ancient trees whisper secrets and fae magic glimmers in the twilight. Our hand-poured soy candle captures the essence of tangled roots and enchanted moss, perfect for immersing your party in a world of wonder. Light it up and let the adventure begin! #EnhanceYourGame #FantasyWorlds #SoyCandles"
• •TikTok Video Caption: "Packing up the scent of adventure for [Event Name]! 🔥 Which of our TTRPG-inspired candles helps you get into character? Let us know in the comments! #DnDTikTok #FantasyVibes #CandleMaker #ConLife #SmallBusiness"
• •Email Newsletter Snippet (promoting a sale): "Your Adventure Just Got Brighter! ✨ For a limited time, grab your favorite DragonsDenCandles at [X]% off. Stock up on 'Elven Palace' or dare to explore a new realm with 'Astral Sea'. Handcrafted, immersive scents to make every game legendary. Shop now before the portal closes! #TTRPGEssentials #CandleSale #FantasyMerch"