Brand Tone

Empowering, Vibrant, and Nurturing

Brand Values

• •Individuality & Self-Expression
• •Resilience & Adaptability
• •Wellness & Self-Care
• •Quality & Functionality
• •Community

Best Practices

• •Lead with the "Why": Always connect the product back to the core values of wellness, self-expression, and resilience. It's not just a bottle; it's a "tool for self-care" or a "symbol of resilience."
• •Use Vibrant, Empowering Language: Incorporate active, positive words like "Vibrant," "Empowering," "Bold," "Resilience," "Joy," and "Community" to reflect the brand's personality.
• •Tell the Founder's Story: Weave Shim's journey and the brand's evolution into the narrative. This builds authenticity and a strong connection with the audience who loves supporting a real person and a small business.
• •Highlight Practical Magic: Balance the inspirational tone with clear, functional benefits. Use strong keywords from customer reviews like "leak-proof," "keeps drinks ice cold," "durable," and "great for school/work."
• •Foster a Nurturing Community: Frame your copy with inclusive language. Ask questions in social media posts and respond with the same warm, personal tone that defines the brand's customer service. Make your audience feel like they are part of the "colourful community."

Social Perception

Dragons & Daisies is perceived as a trusted, high-quality small business with a strong, personal touch. Customers see it as a reliable source for durable, stylish, and practical hydration products. The vibrant aesthetic appeals to both children and adults, and the personalization option is a major draw for families. The founder's direct involvement and the brand's story of overcoming challenges create a loyal and supportive customer base that feels connected to the brand's journey.

Copy Examples

• •Your daily reminder to refill your cup—in every sense of the word. Our thermal bottles are more than just a place for water; they're a tool for your self-care journey. Built to last, designed to inspire, and personalized to be uniquely yours. #DragonsAndDaisies #SipInStyle #WellnessJourney
• •Meet your new hydration hero. This 550ml thermal bottle keeps your drinks ice-cold for 24 hours or perfectly hot for 12. Crafted from premium, eco-friendly stainless steel, its leak-proof lid and durable design make it the perfect companion for the gym, office, or school run. Add your name and choose your color to turn this everyday essential into a statement of your personal style.
• •✨ A Splash of Colour for Your Self-Care Routine ✨
• •We started with a mission to champion individuality, and while our products have evolved, our heart hasn't. Dragons & Daisies is here to bring joy and resilience into your daily routine. From bold kidswear to the vibrant, personalized water bottles you love today, our journey is about celebrating uniqueness and supporting your wellness, one sip at a time.
• •The Last Water Bottle You'll Ever Need. Personalize Yours Today.