Brand Tone

Passionate and Enthusiastic, Knowledgeable and Authoritative, Community-Focused and Supportive, Direct and Informative, Approachable and Friendly

Brand Values

• •Passion for the Sport
• •Quality and Performance
• •Accessibility and Affordability
• •Customer Support and Expertise
• •Community Building
• •Innovation

Best Practices

• •Lead with Passion: Infuse copy with genuine enthusiasm for RC sailing. Use words that convey excitement, joy, and the thrill of the sport.
• •Share Knowledge Generously: Position the brand as an expert resource. Offer tips, insights, and clear explanations. Avoid overly technical jargon where possible, or explain it clearly for newcomers.
• •Foster Community Spirit: Use inclusive language ("we," "us," "the fleet"). Encourage interaction and make customers feel like part of a larger, supportive group.
• •Be Direct and Solution-Oriented: When addressing product features or customer needs, be clear, concise, and focused on how Dragon Sailing provides solutions and enhances the sailing experience.
• •Maintain an Approachable Voice: Even when being authoritative, keep the tone friendly and accessible. Imagine talking to a fellow sailing enthusiast, regardless of their skill level. Reflect the owner's visible passion and engagement.

Social Perception

Go-To Source, Community Enablers, Reliable for Products & Parts, Passionate Experts, Customer Service Mixed but Improving, Supportive of the Racing Scene

Copy Examples

• •Headline: Join the RC Sailing Revolution! Body: Experience the thrill of the wind and waves, without ever leaving the shore. At Dragon Sailing North America, we're not just selling boats; we're fueling a passion. Get expert advice, top-quality DragonForce & DragonFlite yachts, and all the parts you need to hit the water. Your adventure starts here! #RCSailing #DragonFlite95 #DragonForce65
• •Headline: More Than a Hobby, It's a Community. Body: From your first build to your first regatta win, Dragon Sailing North America is with you every step of the way. We share your passion for radio sailing and are dedicated to providing the best boats, unparalleled parts support, and the know-how to make your sailing experience unforgettable. Welcome to the fleet!
• •Headline: Unleash Performance. Master the Water. Body: Precision engineering, thrilling speed, and unbeatable value. The DragonFlite 95 and DragonForce 65 are designed for sailors who demand the best. As North America's dedicated source, we provide everything you need to assemble, tune, and dominate. Got questions? Our experts are ready to help you chart your course to victory.
• •Headline: Your RC Sailing Journey Begins Now. Body: Curious about radio-controlled sailing? Dragon Sailing North America makes it easy and affordable to get started! With our best-selling, easy-to-assemble kits and comprehensive support, you'll be sailing like a pro in no time. Discover the joy of the Dragon revolution today!
• •Headline: Expert Support, Every Nautical Mile. Body: At Dragon Sailing, our commitment doesn't end at the sale. With decades of RC sailing experience, we offer pro tips, tuning guides, and responsive support to ensure you get the most out of your Dragon yacht. We're passionate sailors, dedicated to helping you succeed on the water.