Brand Tone

enthusiastic, inclusive, passionate, and community-focused, with a strong element of fantasy and adventure

Brand Values

• •Community
• •Quality & Freshness
• •Authenticity & Passion
• •Accessibility/Inclusivity
• •Fairness/Anti-Exploitation
• •Adventure & Fun

Best Practices

• •Embrace the Fantasy Lexicon
• •Speak as a Fellow Enthusiast
• •Highlight Core Values
• •Maintain an Inclusive and Welcoming Voice
• •Be Playful but Passionate

Social Perception

Customers generally perceive Dragon Roast Coffee very positively, frequently praising the quality and taste of the coffee. The theme and branding are well-received and enjoyed by customers, particularly those within the gaming and TTRPG community. The brand is seen as reliable with prompt delivery and good customer service. There's an appreciation for the brand's connection to the gaming community and its efforts to provide high-quality products to this niche.

Copy Examples

• •Fuel your late-night raid with Dragon Roast's Necromancer Dark Roast! Rich, bold, and roasted with mythical dragon fire to keep your focus sharp till the final boss. Every sip is an adventure!
• •New to the coffee quest? Noob-friendly brews ahead! Our Paladin Roast is smooth, balanced, and ready to make you a coffee believer. No complicated lore, just great taste. Join the Dragon Roast party!
• •Roll for initiative... then roll for a fresh cup of Barbarian Espresso! Ethically sourced beans, roasted to order for maximum power. Your gaming table deserves the best loot – and the best brew.
• •From our gaming table to yours. Dragon Roast Coffee isn't just about amazing coffee; it's about community. Share a bag of Druid Roast with your adventuring party and make every session legendary.
• •Tired of overpriced, under-powered coffee targeting gamers? We were too. Dragon Roast delivers premium, ethically sourced coffee that respects your passion (and your wallet). Taste the difference dragon fire makes!