Brand Tone

professional, reliable, and customer-centric

Brand Values

• •Reliability
• •Integrity
• •Customer Focus/Customer Satisfaction
• •Innovation
• •Teamwork
• •Efficiency
• •Excellence

Best Practices

• •Develop a Brand Style Guide: Clearly document the brand's voice, tone, and core values. Include preferred terminology, grammar rules, and examples of on-brand and off-brand copy. This ensures everyone writing for the brand is aligned.
• •Prioritize Clarity and Professionalism: Use clear, concise language. Avoid jargon where possible, or explain it if necessary. Maintain a professional demeanor in all communications, reflecting the reliability and expertise of a logistics service.
• •Focus on Customer Needs and Solutions: Frame copy around how Dragon Horse Shipping solves customer problems and helps them achieve their business objectives. Emphasize benefits like efficiency, reliability, and peace of mind.
• •Maintain Consistency Across All Channels: Ensure the professional, reliable, and customer-centric tone is consistently applied across the website, social media posts, email communications, brochures, and any other marketing materials.
• •Train and Review: Provide training to all employees who create content or interact with customers on the brand's tone and values. Regularly review published content to ensure it adheres to the established guidelines and make adjustments as needed.

Social Perception

Their own curated online presence (website, Facebook) projects an image of a competent and dependable logistics partner. The absence of widespread negative press or reviews can be seen as a neutral to mildly positive indicator, suggesting that the company either maintains a low profile or generally meets customer expectations without generating significant online complaints.

Copy Examples

• •Headline: Global Reach, Local Expertise. Your Trusted Logistics Partner. Body: At Dragon Horse Shipping, we combine a worldwide network with personalized service to deliver your cargo safely and efficiently. Experience reliability with every shipment. Call to Action: Get Your Quote Today.
• •Headline: Seamless Logistics Solutions, Engineered for Your Success. Body: From complex project cargo to time-sensitive air freight, Dragon Horse Shipping provides tailored strategies to meet your unique business needs. We're committed to powering your growth. Call to Action: Discover Our Services.
• •Headline: Reliability You Can Count On. Every Mile, Every Time. Body: Our experienced professionals and unwavering commitment to excellence ensure your shipments are managed with precision and care. Trust Dragon Horse Shipping for dependable freight forwarding. Call to Action: Partner With Us.
• •Headline: Navigating Global Trade with Integrity and Efficiency. Body: Dragon Horse Shipping simplifies your supply chain. Our comprehensive services, from customs brokerage to warehousing, are designed for your peace of mind and operational success. Call to Action: Learn How We Can Help.
• •Headline: Your Vision, Our Logistics. Delivering Beyond Expectations. Body: We understand the importance of your cargo. Dragon Horse Shipping is dedicated to providing innovative and customer-focused solutions that ensure your goods arrive on time, every time. Call to Action: Contact Our Expert Team.