Brand Tone

Edgy & Rebellious, Dark & Mysterious, Confident & Empowered, Bold & Expressive

Brand Values

• •Individuality & Self-Expression
• •Non-Conformity
• •Alternative Aesthetics
• •Empowerment through Style

Best Practices

• •Define Your Voice Persona: Create a clear profile of your brand's voice (e.g., "The Fearless Outsider," "The Mystical Rebel"). Is it sarcastic? Poetic? Direct?
• •Use a Consistent Lexicon: Develop a list of words and phrases that align with the brand's edgy, dark, and empowering vibe (e.g., "unleash," "rebellion," "shadow," "defy," "empower") and ones to avoid (e.g., "cute," "sweet," "ordinary").
• •Speak to Your Tribe: Understand the language and anspirations of the alternative, gothic, punk, and grunge communities. Your copy should resonate deeply with their values of individuality and non-conformity.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy complements the visual style of the website, product photography, and any future marketing materials. The imagery on dragongirl.es already sets a strong visual tone.
• •Review and Refine: Regularly audit your website copy, product descriptions, and any communication to ensure it consistently reflects the defined brand tone and values. Adapt as the brand evolves, but always stay true to its core identity.

Social Perception

Niche Appeal, Misunderstood by Mainstream, Associated with Confidence and Strong Identity

Copy Examples

• •Unleash your inner fire. Dragon Girl: Wear the rebellion.
• •Normal is a setting on a washing machine. Define your own style with Dragon Girl's latest collection.
• •Shadows dance and so do we. Discover the dark elegance of Dragon Girl.
• •More than clothing. It's an attitude. Dragon Girl - Speak your truth without saying a word.
• •They told you to fit in. We dare you to stand out. Explore the Dragon Girl collection.