Brand Tone

Natural & Wholesome, Trustworthy & Transparent, Caring & Empathetic, Educational & Informative, Authentic & Passionate, Approachable & Friendly

Brand Values

• •Purity & Quality
• •Natural Wellness
• •Transparency
• •Customer Well-being
• •Integrity
• •Simplicity
• •Handcrafted with Love

Best Practices

• •Prioritize Transparency: Always be upfront about ingredients, sourcing (e.g., "organic Colorado hemp"), extraction methods, and the availability of third-party lab tests. This builds trust and reinforces the "trustworthy" aspect of the tone.
• •Emphasize Natural & Organic: Consistently use terms like "plant-based," "organic," "natural," "wholesome," and "Mother Nature" to highlight the core product attribute and connect with the "natural & wholesome" tone.
• •Share the "Why": Weave in elements of the founder's story and the brand's mission. This adds authenticity and supports the "caring & empathetic" tone. Explain *why* you choose certain ingredients or processes.
• •Focus on Gentle Efficacy & Benefits (without over-promising): Talk about how the products can support well-being (e.g., "promote relaxation," "ease discomfort," "support restful sleep") in a way that is informative yet careful not to make unsubstantiated medical claims, which aligns with a "caring" and "trustworthy" voice.
• •Maintain an Approachable and Educational Voice: Write in a way that is easy to understand, avoiding overly technical jargon unless explained. Offer helpful information about CBD and its uses, positioning the brand as a knowledgeable and friendly guide in the customer's wellness journey.

Social Perception

Positive for Product Efficacy, Trusted for Quality & Natural Ingredients, Reliable & Consistent, Concerns about Claims (Minority View), Appreciation for Transparency, Seen as a Caring Company

Copy Examples

• •Headline: Nature's Wisdom, Bottled for Your Wellness. Body: At Dragonfly Botanicals, we believe true health comes from the earth. Our Full Spectrum CBD oil, crafted from organic Colorado hemp, is a simple, pure path to balance and relief. Because when it comess to your well-being, Mother Nature knows best. [Inspired by 4, 7, 10] Call to Action: Rediscover your natural vitality.
• •Headline: Feel the Dragonfly Difference: Pure, Potent, Plant-Based. Body: Tired of ingredients you can't pronounce? We are too. That's why our "No More Aches" CBD Roll-On is made with love, organic herbs, and transparently sourced full-spectrum CBD. See our lab reports – know what you're putting on your skin. [Inspired by 3, 7, 12] Call to Action: Experience soothing relief, naturally.
• •Headline: From Our Family to Yours: A Passion for Pure Wellness. Body: Our journey began with a desire for holistic health. Today, Dragonfly Botanicals shares that passion with you. Each handcrafted product is a testament to our commitment to non-toxic living and the potent power of plants. [Inspired by 7, 15, 16] Call to Action: Join our wellness community.
• •Headline: Unwind Naturally. Sleep Peacefully. Live Better. Body: Let the gentle strength of our Elderberry CBD Night Gummies guide you to restful nights and brighter mornings. Made with organic ingredients and the full spectrum of hemp's benefits, it's the natural way to support your body's need for true relaxation. [Inspired by 2, 29] Call to Action: Embrace serene sleep tonight.
• •Headline: Your Daily Dose of Calm, Rooted in Honesty. Body: Navigate your day with greater ease. Our Daily CBD Hemp Oil Tinctures offer a pure, effective way to manage stress and enhance emotional wellness. With transparent, third-party testing, you can trust in the goodness within every drop. [Inspired by 1, 3, 13] Call to Action: Find your balance, the Dragonfly way.