Brand Tone

Enthusiastic & Passionate, Friendly & Welcoming, Community-Focused, Knowledgeable & Helpful, Playful & Imaginative

Brand Values

• •Community Building: Actively fostering a local hub where gamers can connect, share experiences, and participate in events.
• •Passion for Gaming: A deep-seated enthusiasm for the products offered and the joy of tabletop gaming.
• •Positive Customer Experience: Striving to create a welcoming, supportive, and memorable environment for everyone who visits or interacts with the brand.
• •Expertise and Guidance: Providing knowledgeable advice to help customers discover new games and enhance their hobbies.
• •Imagination and Fun: Offering products and experiences that spark creativity, storytelling, and enjoyment.

Best Practices

• •Speak the Language of Gamers: Incorporate relevant gaming terminology and fantasy-themed language naturally to resonate with the target audience (e.g., "quests," "epic loot," "level up," "mana").
• •Cultivate Enthusiasm: Let genuine passion for the products and the hobby shine through. Use exclamation points judiciously and convey excitement for new arrivals and events.
• •Foster Community in Communication: Address the audience directly, ask engaging questions, and highlight community events and experiences. Encourage interaction and make followers feel like part of the "Dragon Egg" family.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend who shares the same interests. Avoid overly formal or corporate language. Ensure helpfulness is a key component of responses and information provided.
• •Be Visually Consistent with Tone: Ensure that the playful, enthusiastic, and community-focused tone is also reflected in the imagery and visual branding used alongside the copy on social media and the website.

Social Perception

Highly Positive, Welcoming Hub, Trusted Resource, Fun and Engaging

Copy Examples

• •Hatch your next adventure! 🐉 Our shelves are overflowing with new RPG books and fantastical board games. Swing by Dragon Egg Games and let the quests begin!
• •Game night just got an upgrade! Our friendly crew at Dragon Egg Games is here to help you find the perfect tabletop experience. What world will you conquer this week? #BillingsGeeks #TabletopTreasures
• •Epic loot drop! 🔥 Freshly restocked: [Popular Card Game] and all the essential accessories. Get yours at Dragon Egg Games before they vanish like a hidden treasure!
• •More than a store, we're your adventuring party HQ! Join our weekly Board Game Night every [Day] at [Time]. All heroes, mages, and meeples welcome! #DragonEggGamesCommunity
• •From gleaming dice sets to towering miniature armies, Dragon Egg Games is your portal to endless imagination. What story will you tell today? ✨