Brand Tone

Playful, Fantastical, Informative, Educational, Inclusive, Sex-Positive, Community-Focused, Direct, Unapologetic, Trustworthy, Quality-Conscious

Brand Values

• •Quality and Safety
• •Fantasy and Creativity
• •Sexual Wellness and Exploration
• •Community and Connection
• •Discretion and Trust
• •UK-Based Craftsmanship

Best Practices

• •Develop a "Voice Chart": Create a document that outlines the brand's personality traits (e.g., "Playful," "Imaginative," "Trustworthy," "Bold," "Sex-Positive") and provide "do" and "don't" examples for words and phrases.
• •Embrace the Fantasy, Ground in Reality: While the product is fantastical, the copy should still be clear, informative, and honest about materials, size, and use. Balance imaginative language with factual product details.
• •Prioritize Inclusivity and Respect: Use language that is welcoming to all genders, sexualities, and experience levels. Avoid shaming or exclusionary terms. Focus on pleasure, exploration, and safety.
• •Maintain a Consistent Level of Directness: Be open about the product's nature without resorting to overly crude or clinical language. Find a balance that is adult and confident, yet playful and engaging.
• •Educate and Empower: Use copy to not only sell but also to inform customers about product care, safe usage, and the benefits of exploring their sexuality. This builds trust and positions the brand as a knowledgeable resource.

Social Perception

Positive for Niche Audience, Niche and Specific, Awareness of Product Type, Comparison with Competitors, Health and Wellness Aspect

Copy Examples

• •Headline: Unleash Your Inner Beast. Discover Our Newest Mythical Collection! Body: Crafted in the UK from body-safe silicone, our latest arrivals are designed to transport you to a world of fantasy. Dare to explore?
• •Headline: Your Fantasy, Our Craftsmanship. Body: At Dragon Dildo UK, we believe in quality you can feel. Every curve, every scale, every detail is made with passion and premium, body-safe materials right here in the UK. Adventure awaits.
• •Headline: Why Settle for Ordinary? Embrace the Extraordinary. Body: Your desires are unique, and your toys should be too. Explore our hoard of fantastical creations and find the perfect companion for your most adventurous dreams. Discreet shipping, always.
• •Headline: Not Just a Toy, It's an Experience. Body: Dive into a realm of pleasure with Dragon Dildo UK. Our creations are more than just silicone; they're keys to unlocking new levels of sensation and fantasy. What will you discover?
• •Headline: Bold. Beautiful. Body-Safe. That's the Dragon Dildo UK Promise. Body: We're passionate about providing imaginative, high-quality pleasure products. Made in the UK for your ultimate satisfaction and peace of mind. Explore the legend.