Brand Tone

adventurous, confident, and stylish

Brand Values

• •Performance and Innovation
• •Quality and Craftsmanship
• •Authenticity and Heritage
• •Sustainability and Environmental Responsibility
• •Adventure and Active Lifestyle

Best Practices

• •Know Your Audience: Understand the language, aspirations, and values of active individuals, athletes, and outdoor enthusiasts.
• •Highlight Performance & Innovation: Consistently weave in the technical benefits and advanced features of the products in a way that excites and informs.
• •Embrace the Adventure: Use language that evokes excitement, exploration, and the thrill of outdoor activities.
• •Maintain Authenticity: Connect with the brand's heritage and the core values of the action sports community. Showcase real athletes and their stories.
• •Be Visually Consistent: Ensure that imagery and a/v content used alongside copy reflect the adventurous, stylish, and high-performance nature of the brand.

Social Perception

Customers generally perceive Dragon Alliance as a provider of high-quality, durable, and comfortable eyewear with excellent clarity and performance. The style and design of the sunglasses and goggles are often praised. The brand's commitment to innovation and its association with professional athletes contribute to a positive image.

Copy Examples

• •Unleash your vision. Conquer any terrain with Dragon's innovative Lumalens® technology. #DragonAlliance #PerformanceEyewear
• •Style that performs as hard as you do. From mountain peaks to city streets, find your perfect frame. #DragonStyle #AdventureReady
• •Crafted for the wild, engineered for clarity. Experience the difference quality makes. #DragonOptics #BuiltForAdventure
• •Ride with the alliance. Join a community that lives for the thrill and respects the journey. Our roots run deep. #DragonHeritage #ItsAFrameOfMind
• •See more, do more, be more. And do it sustainably with our latest eco-friendly collection. #DragonSustainable #ProtectYourPlayground