Brand Tone

Friendly, Knowledgeable, and Passionate

Brand Values

• •Expertise & Education
• •Customer-Centric Service
• •Quality & Specialization
• •Community
• •Animal Welfare

Best Practices

• •Always Lead with Passion: Every piece of copy should reflect a genuine love for animals. Use enthusiastic and positive language that resonates with fellow pet lovers.
• •Balance Friendliness with Expertise: While the tone should be warm and approachable (using "you," "we," and conversational language), always weave in elements of knowledge and authority. Offer a helpful tip, a fact, or a "pro-tip" to reinforce the brand's position as an expert.
• •Put the Pet and Owner First: Frame the benefits of products from the perspective of the animal's happiness and health, and the owner's peace of mind. Instead of just listing features, explain how they solve a problem or enhance the pet-owner relationship.
• •Encourage Interaction and Community: Actively ask questions in social media posts ("What's your dog's favorite toy?"), run photo contests, and use calls-to-action that invite customers to visit the store or share their experiences. This builds on the brand's community value.
• •Maintain a Consistent Voice Across All Channels: Whether writing a product description for the website, a quick Facebook post, or an in-store sign, the voice should be the same. Create a simple brand voice guide for all staff to ensure that the friendly, knowledgeable, and passionate tone is always present.

Social Perception

A Trusted Local Expert, Friendly and Welcoming, and Reliable and High-Quality

Copy Examples

• •Your best friend deserves the best fuel! 🐾 Introducing [Brand Name] dog food, packed with premium ingredients for a healthy coat and boundless energy. Our own pups have given it a tail-wagging seal of approval! Stop by the store—our experts can help you find the perfect blend for your furry family member. #Dýragarðurinn #DogLovers #HealthyDog #NewProduct
• •Is your cat plotting world domination from the sofa? 😼 Distract them with new toys! This weekend only, get 20% off all cat toys, from crinkly mice to feather wands. Give your little hunter the thrill they crave! Offer valid Friday-Sunday, in-store and online. #Dýragarðurinn #CatLife #Caturday #Sale
• •Thinking of starting your first aquarium? It's easier than you think! We've put together a guide with our top 5 tips for beginners—from cycling your tank to choosing your first fish. Read it on our blog and dive into a wonderful new hobby! 🐠💧 Our aquatics team is always here to help. [Link to Blog Post] #Dýragarðurinn #AquariumHobby #FishKeeping #ExpertAdvice
• •We had the cutest visitor today! Meet Loki, the Corgi with the biggest smile. ❤️ We love it when you bring your pets to say hello! Tag us in your photos for a chance to be featured on our page. #Dýragarðurinn #PetsOfReykjavik #DogFriendly
• •From bearded dragons to parrots, every pet deserves the best care! We pride ourselves on stocking a unique selection of products for your more exotic friends that you won't find just anywhere. Need a specific UVB bulb or a special dietary supplement? We’ve got you covered. #Dýragarðurinn #ExoticPets #ReptileCare #Specialized