Brand Tone

Passionate, Enthusiastic, Artisanal, Creative, Immersive, Welcoming, Expert, and Guiding

Brand Values

• •Originality
• •Passion
• •Quality
• •Integrity
• •Supporting Local Talent

Best Practices

• •Embrace Storytelling: Frame product descriptions and brand messages within the rich narrative of medieval fantasy and craftsmanship. Use evocative language that transports the audience.
• •Highlight Artisanal Quality: Consistently mention the handcrafted nature, the Quebecois origin, and the skill of the artisans. Words like "handcrafted," "artisan," "original design," and "quality materials" should be staples.
• •Use Passionate and Evocative Language: Infuse copy with words that convey excitement, magic, and a deep love for the medieval and fantasy genres (e.g., "legendary," "epic," "enchanting," "discover your destiny").
• •Maintain a Welcoming and Inclusive Voice: Address the audience as fellow enthusiasts, whether they are experts or newcomers, making them feel part of the Dracolite community.
• •Be Authentic and Transparent: While creating a fantastical image, also be clear about the practical aspects like production times or the values like local and sustainable production. This builds trust and aligns with their stated value of integrity.

Social Perception

High-Quality Craftsmanship, Unique and Authentic, Specialized and Niche, Good Customer Experience (In-Store).

Copy Examples

• •Headline: Forge Your Legend. Discover Handcrafted Armor & Attire at Dracolite. Body: Step beyond the mundane. At Dracolite, our artisans pour their passion into every stitch and rivet, creating unique pieces that breathe life into your medieval and fantasy adventures. Explore our new collection and answer the call of destiny.
• •Headline: Where Dreams Take Shape. The Art of Dracolite. Body: More than mere garments, our creations are artifacts of imagination. Conceived by artists and brought to life by skilled hands right here in Quebec, each Dracolite piece is a testament to quality and originality. What story will yours tell?
• •Headline: Your Journey into the Fantastical Begins Here. Body: Whether you're a seasoned knight or new to the realm, Dracolite welcomes you. Immerse yourself in a world of exquisite jewelry, bespoke clothing, and authentic leatherwork. Let our passionate team guide you in crafting your perfect medieval or fantasy persona.
• •Headline: Own a Piece of Art. Crafted with Integrity, Worn with Pride. Body: We believe in the magic of local craftsmanship. Dracolite’s commitment to quality, originality, and sustainable practices means you’re not just buying an item, but investing in a piece of art that’s built to last through countless quests and celebrations.
• •Headline: The Dracolite Experience: More Than a Store, It's an Adventure. Body: From the moment you discover Dracolite, you're part of our story. We're dedicated to helping you explore the richness of medieval and fantasy worlds with unparalleled quality and service. Visit us online or in-store and let your epic tale unfold.