Brand Tone

Opportunistic/Value-Driven, Direct and Informative, Accessible

Brand Values

• •Variety/Diverse Selection
• •Accessibility
• •Customer Service (Stated)

Best Practices

• •Use clear and direct language to describe product features and benefits.
• •Highlight the value proposition, emphasizing competitive prices and free shipping.
• •Incorporate keywords related to trending products and convenience.
• •Maintain an informative tone when addressing policies and customer service information.
• •Encourage newsletter sign-ups by reiterating the discount offer.

Social Perception

A reliable e-commerce store that offers a wide variety of products at competitive prices, with a focus on customer convenience and accessibility through free shipping and discount offers.

Copy Examples

• •Aproveite nossa variedade de produtos e encontre tudo o que precisa em um só lugar!
• •Frete Grátis para todo o Brasil! Não perca essa oportunidade!
• •Assine nossa newsletter e ganhe 10% de desconto na sua primeira compra.
• •Aparador de Cabelos Profissional: Corte seu cabelo com praticidade e precisão.
• •Brinquedo Caranguejo e Polvo Fujão com Sensor de Obstáculos: Diversão garantida para as crianças!