Brand Tone

Aspirational, Romantic, Helpful, Value-Conscious, Direct & Informative

Brand Values

• •Making Dreams Accessible
• •Quality & Detail
• •Customer Satisfaction
• •Variety & Choice
• •Timeless Style

Best Practices

• •Maintain a consistent tone across all platforms, balancing aspirational language with clear, helpful information.
• •Use high-quality visuals that accurately represent the dresses and customer experiences.
• •Actively address customer concerns and feedback, showcasing a commitment to customer satisfaction.
• •Emphasize the value proposition of 'affordable couture' by highlighting both design and price point.
• •Optimize content for search engines using relevant keywords related to wedding dresses, formal wear, and special occasions.

Social Perception

Visually Appealing Products, Mixed Customer Service/Product Fit Experience, Affordable Alternative, Online-Focused Retailer

Copy Examples

• •"Turn your fantasy into reality with our stunning collection of wedding dresses. Look your most fabulous on your special day!"
• •"Find the perfect dress for your bridesmaids at an affordable price. Exceptional couture bridal fashion without breaking the bank."
• •"Customize your dress to ensure a perfect fit. We offer custom sizing to make your dream dress a reality."
• •"Shop our vast online selection of elegant evening gowns. Discover timeless styles that represent the best in value."
• •"Our dresses are crafted with the highest quality materials and detailing. We pride ourselves on providing exceptional couture bridal fashion."