Brand Tone

Sophisticated, minimalist, practical, and confident. A blend of sleek design with reliable functionality.

Brand Values

• •Quality & Durability
• •Functional Design & Innovation
• •Style & Modern Aesthetics
• •Practicality & Essentialism
• •Customer Satisfaction

Best Practices

• •Use clear, concise language that highlights the problem-solving aspects of the products.
• •Emphasize the combination of style and functionality in every piece of copy.
• •Incorporate customer testimonials to build trust and showcase product satisfaction.
• •Focus on how Lunaris Gear simplifies and enhances everyday life.
• •Maintain a minimalist aesthetic in copywriting, mirroring the product design.

Social Perception

A brand known for stylish, high-quality, and practical accessories that simplify and enhance daily life. Seen as innovative, reliable, and focused on customer satisfaction.

Copy Examples

• •Elevate your everyday carry.
• •The Lunaris Tracker Card pairs sleek design with smart tracking, giving you peace of mind in your pocket.
• •From daily commutes to weekend adventures, Lunaris Gear is crafted with premium materials and thoughtful innovation to keep up with you, every step of the way.
• •Discover Lunaris accessories – where minimalist aesthetics meet maximum functionality.
• •Thoughtful Design, Lasting Quality.