Brand Tone

Introspective & Thought-Provoking, Artistic & Abstract, Minimalist & Edgy, Authentic & Individualistic

Brand Values

• •Individuality & Personal Interpretation
• •Abstract Expression
• •Quality & Considered Design
• •Intrigue & Obscurity
• •Connection through Art & Psychology

Best Practices

• •Embrace Ambiguity: Write copy that poses questions or encourages viewers to look closer and form their own interpretations, aligning with the "What do you see?" ethos.
• •Champion Individuality: Consistently thread the theme of uniqueness and personal perspective through all communications, from product descriptions to social media interactions.
• •Stay Authentic to Roots: Regularly reference the brand's inspiration from abstract art, psychology, and street fashion to ensure the narrative remains grounded and consistent.
• •Use minimalist visuals and language to reflect the brand's edgy and artistic aesthetic.
• •Encourage user-generated content by prompting customers to share their interpretations of the designs.

Social Perception

A UK streetwear brand that is perceived as artistic, individualistic, and thought-provoking, appealing to a niche audience interested in abstract art, psychology, and Japanese-inspired graphic design.

Copy Examples

• •Kae Vidé: What do you see? Discover a collection inspired by abstract art and individual expression.
• •Unleash your perspective. Explore our latest designs, crafted to provoke thought and celebrate uniqueness.
• •Beyond the surface: Each piece tells a story, but the ending is yours to write. #WhatDoYouSee #KaeVidé
• •Heavy organic cotton, obscured essence. Experience the comfort of quality and the intrigue of abstract design.
• •Individuality, expressed. Shop our collection and wear your unique perspective. Limited edition drops.