Brand Tone

Modern & Minimalist, Descriptive & Functional, Aspiring to be Unique/Creative, Customer-centric

Brand Values

• •Modern Design & Aesthetics
• •Versatility & Functionality
• •Quality (implied)
• •Customer Satisfaction (stated)
• •Uniqueness

Best Practices

• •Define Your Core Adjectives
• •Know Your Audience
• •Develop a Style Guide
• •Read it Aloud
• •Be Consistent Across All Channels

Social Perception

Currently minimal and largely undefined. Potential customers visiting the site might perceive it as a new, niche store focusing on a specific type of stylish tableware. The lack of an active social media presence or significant external validation (reviews, mentions) could lead to some skepticism or a perception of a very small-scale or new operation. The primary perception will be formed directly by the website experience and the product itself.

Copy Examples

• •Elevate Your Every Meal: Discover the Art of Plating with Macrolook's Creative Fillet Plate.
• •Tired of the same old dinner routine? Our unique, irregular-shaped ceramic plates turn any dish – from weeknight kimchi to weekend dim sum – into a statement. What culinary masterpiece will you create? #Macrolook #CreativePlating #ModernTableware #FoodieFinds
• •Crafted from fine ceramic with a distinctive fillet edge, the Macrolook plate isn't just tableware; it's a conversation starter. Designed for the modern home, it seamlessly blends artistic flair with everyday functionality.
• •Serve in Style: Get Your Macrolook Creative Plate + Free Shipping!
• •At Macrolook, we believe that even everyday moments deserve a touch of beauty. We're passionate about sourcing and designing unique, high-quality tableware that inspires creativity in your kitchen and brings a modern aesthetic to your table. Our signature Fillet Plate is just the beginning.