Brand Tone

Empowering, Elegant & Stylish, Caring & Comfort-focused, Trustworthy & Customer-centric

Brand Values

• •Quality
• •Comfort
• •Self-Confidence & Empowerment
• •Originality & Modernity
• •Customer Satisfaction

Best Practices

• •Use empowering language to instill confidence.
• •Emphasize the blend of comfort and style.
• •Highlight the quality of materials and craftsmanship.
• •Showcase the originality and modernity of the designs.
• •Prioritize clear and trustworthy communication regarding customer service.

Social Perception

FUGU aims to be perceived as a brand that empowers women by providing high-quality, stylish, and comfortable lingerie that enhances their self-confidence and meets their expectations.

Copy Examples

• •FUGU: Feel confident and stylish every day with our uniquely designed lingerie.
• •Experience the perfect blend of comfort and elegance with FUGU's premium fabrics and ergonomic cuts.
• •Discover modern designs and unparalleled comfort in our latest collection. Shop FUGU now!
• •At FUGU, your satisfaction is our priority. Enjoy secure shopping, fast shipping, and easy returns.
• •FUGU: Empowering women through fashion-forward and functional designs, made with love and quality.