Brand Tone

Sentimental & Heartfelt, Caring & Thoughtful, Direct & Simple, Celebratory

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Quality in Gifting
• •Making Gifting Easy

Best Practices

• •Develop a Brand Voice Chart: Define your core tone (e.g., Sentimental, Caring, Simple). Then, list characteristics (e.g., "We are warm, empathetic, genuine. We are not overly casual or cheesy"). Provide "do this, not that" examples for common phrases or scenarios. This ensures everyone writing for the brand has clear guidelines.
• •Focus on "You" and "Them": Always write with the customer and the gift recipient in mind. Use language that speaks directly to the gift-giver's desire to express love, appreciation, or celebrate a bond (e.g., "Show *them* how much *you* care," "A gift *they'll* cherish").
• •Highlight Emotional Benefits: Instead of just listing product features (e.g., "sterling silver"), focus on the emotional outcome or the meaning behind the gift (e.g., "A lasting symbol of your unbreakable bond, crafted in sterling silver"). Personalized gifts inherently carry emotional weight.
• •Keep it Clear and Concise: While sentimental, avoid overly flowery or complex language. The message should be easy to understand and feel genuine. The current website and Instagram content already lean towards this, which is a good foundation.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and any customer service interactions is uniform. This builds brand recognition and trust. Regularly review content across platforms to check for consistency.

Social Perception

Generally positive, associated with thoughtfulness and the joy of giving and receiving something unique. Evokes a sense of welcome, courtesy, and facilitation.

Copy Examples

• •Keep their name close to your heart. Our new [Necklace Name] necklace, beautifully personalized just for them. A timeless reminder of a love that’s uniquely yours. Create your one-of-a-kind gift today.
• •The stars aligned the day you met. Capture that magical moment forever with a personalized Star Map. Enter your special date and location, and we’ll create a beautiful print of the night sky, exactly as it was. The perfect thoughtful gift.
• •Together is a beautiful place to be. ✨ Surprise your person with our matching personalized bracelets – a symbol of your unique connection. Tag the one you share your heart with! #PersonalizedGift #CoupleGoals #DozoGift
• •Make their gift unforgettable ✨ Personalized treasures inside. This season, give more than just a gift – give a memory. Explore our collection of personalized jewelry and keepsakes, crafted to tell their unique story. Order by [Date] for [Holiday] delivery!
• •Gifts from the heart, made by hand, just for them. Discover personalized jewelry and keepsakes at dozo.