Brand Tone

aspirational, educational, and intimate

Brand Values

• •Cultural Heritage
• •Luxury & Quality
• •Sustainability
• •Self-Care as Ritual
• •Community

Best Practices

• •Lead with Heritage: Always connect the products back to their African roots. Whether through ingredient stories, cultural practices, or design inspiration, this is the brand's most unique and powerful asset.
• •Use Sensory and Evocative Language: Go beyond listing benefits. Use words like "melt," "cocoon," "illuminate," "velvety," and "sumptuous" to describe the experience of using the products, reinforcing the sense of luxury and ritual.
• •Balance Education with Aspiration: In every piece of copy, aim to teach the customer something valuable about an ingredient or practice, while simultaneously framing it as an aspirational, high-end experience.
• •Speak from the Founder's "Why": Infuse the copy with the personal, heartfelt mission of the brand. Use "we" to foster a sense of a shared journey with the customer, as seen in the "About Us" section.
• •Cultivate a Community Voice: When engaging on social media, use inclusive and celebratory language. Ask questions that invite followers to share their own self-care rituals and experiences, reinforcing the brand's role as a cultural connector.

Social Perception

premium, authentic, and purpose-driven

Copy Examples

• •Your skin deserves more than just moisture. It deserves a legacy. Our Whipped Shea Butter is a story in a jar—a blend of generations of wisdom and the purest ingredients from the heart of Africa. This isn't just skincare, it's a ritual of reconnection. Tap to indulge your skin in the tradition it recognizes.
• •From a mother's loving touch to a luxurious daily ritual. Dozi Co. was born from a desire to celebrate the rich, often untold, story of African botanicals in modern skincare. Discover the heritage behind the glow.
• •Did you know the Baobab tree is known as 'The Tree of Life'? We've bottled its power in our Radiance Glow Oil. Rich in antioxidants and vitamins, it’s your secret to resilient, luminous skin. Learn more about the ancient ingredients that elevate your routine.
• •Melt away the day. Our Hibiscus & Rose Body Melt transforms from a nourishing balm to a silky oil on contact, releasing a subtle, calming scent. Handcrafted to soothe your skin and your spirit, it’s the perfect end to any day. Elevate your evening ritual.
• •Stop moisturizing. Start indulging. Dozi Co. is where African heritage meets luxury skincare. For a limited time, experience our best-selling Body Butter and receive a complimentary travel-size Glow Oil. Celebrate your skin. Shop the collection now.