Brand Tone

Professional, straightforward, and value-driven with a focus on accessibility.

Brand Values

• •Value
• •Accessibility
• •Transparency
• •Professionalism
• •Education

Best Practices

• •Use clear and direct language, avoiding unnecessary jargon.
• •Highlight deals and promotions to incentivize purchases.
• •Clearly communicate the return policy, especially its limitations, upfront.
• •Emphasize the educational aspect of barbering through blog content and product descriptions.
• •Maintain an accessible and service-oriented approach in all communications.

Social Perception

A reliable and accessible supplier of barbering tools and supplies, focusing on value and clear communication, but potentially perceived as strict due to the return policy.

Copy Examples

• •"Daily Deals: Get the best prices on top-quality barbering tools. Limited time only!"
• •"The Ultimate Guide to Choosing the Right Barber Clippers: Learn what to look for and make the best choice for your needs."
• •"All sales are final on grooming and maintenance items. Please review our return policy before purchase."
• •"Contact our customer service team for any issues with damaged or incorrect items. We're here to help!"
• •"Sign up for our email list and receive store credit towards your next purchase!"