Brand Tone

Motivational & Inspiring, Confident & Bold, Community-focused & Engaging, Energetic & Passionate, Approachable & Authentic

Brand Values

• •Resilience & Mindset
• •Performance & Quality
• •Motivation & Empowerment
• •Community
• •Innovation & Functionality
• •Sustainability
• •Authenticity

Best Practices

• •Embody the "Warrior Mindset" in All Communication: Every piece of copy, from product descriptions to social media posts, should echo themes of resilience, strength, readiness, and pushing boundaries.
• •Maintain a Motivational and Empowering Voice: Use active language, strong verbs, and an encouraging tone to inspire customers to achieve their fitness goals and feel confident. Avoid overly technical jargon unless explaining a specific product benefit, keeping the language accessible and uplifting.
• •Foster Community Through Inclusive Language: Address the audience as part of the "Doyoueven Army." Use terms like "we," "us," and "together" to build a sense of belonging and shared purpose. Encourage interaction and user-generated content.
• •Be Bold and Confident, Yet Authentic: Reflect the brand's commitment to standing out with confident and direct messaging. However, balance this with authenticity by being transparent, sharing real stories (where possible), and acknowledging the challenges of the fitness journey.
• •Consistently Weave in "Leave Your Mark": Integrate the brand's core slogan naturally into various contexts, reminding the audience of the broader impact and personal journey associated with the brand. Ensure it feels like a genuine call to action and a statement of identity.

Social Perception

Positive for Quality and Style, Strong Community Aspect, Motivational, Mixed Customer Service & Sizing Issues, Good Value for High-End Apparel, Recognized for Boldness

Copy Examples

• •Headline: Unleash Your Inner Warrior. Body: Life throws punches. Our gear helps you throw them back, harder. Engineered for resilience, designed to empower. It’s more than activewear, it’s your armor. #LeaveYourMark
• •Headline: Don't Just Show Up. Stand Out. Body: Tired of blending in? So are we. Our latest collection drops now – bold colors, performance fabrics, and the confidence to own every room, every workout. #DoyouevenStyle
• •Headline: Built for the Grind. Made for You. Body: From sunrise sprints to sunset sessions, we’re with you every step, every rep. Experience the fusion of peak performance and ultimate comfort. This is where your journey to greatness gets real. #DoyouevenCommit
• •Headline: Join the Movement. Find Your Strength. Body: The #DoyouevenArmy isn't just a hashtag, it's a global family pushing limits and celebrating every win. Connect, inspire, and be inspired. Your best self is waiting. #WarriorMindset
• •Headline: Beyond the Workout. Beyond Expectation. Body: We believe in gear that works as hard as you do, and then some. Innovative design meets sustainable practices, so you can feel good about what you wear, inside and out. #DoyouevenEvolve