Brand Tone

Sentimental and Heartfelt, Friendly and Approachable, Encouraging and Creative, Gift-Oriented and Celebratory

Brand Values

• •Personalization
• •Emotional Connection
• •Quality
• •Customer Focus
• •Accessibility (Creativity for All)

Best Practices

• •Focus on Emotion and Connection: Always tie product features back to the feelings they evoke or the memories they represent. Use words that convey warmth, love, nostalgia, and joy.
• •Emphasize Personalization and Uniqueness: Highlight how each product can be tailored to tell an individual's story, making it a one-of-a-kind item. Use phrases like "uniquely yours," "tell your story," "custom-crafted."
• •Maintain a Friendly and Inclusive Voice: Write as if you're speaking to a friend. Avoid overly formal language. Ensure the tone is welcoming and makes customers feel understood and valued.
• •Be Solution-Oriented for Gifting: Frame products as perfect solutions for finding meaningful gifts for various occasions and recipients. Offer suggestions and inspiration.
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (e.g., "cherished," "keepsake," "heartfelt," "memories," "celebrate," "unique") and potentially a list of words to avoid, to ensure consistency across all communications. Regularly review and update copy to align with this lexicon.

Social Perception

Positive Customer Experiences, Concerns about Legitimacy, Engagement on Social Media, Seen as a Go-To for Personalized Gifts

Copy Examples

• •Wrap your family in an embrace that lasts forever. Our personalized family posters turn your cherished moments and unique bond into a beautiful piece of art. More than just a decoration, it’s your family’s love story, told in every glance. Create your unique keepsake today and keep those precious memories alive.
• •Keep their paw print forever close to your heart. Our personalized memorial keychains offer a gentle reminder of the joy and unconditional love your furry friend brought into your life. A small token to carry their spirit with you, always. Because love never truly says goodbye.
• •Remember that day? That laugh? That feeling? Relive your most treasured moments together with a custom canvas that’s as unique as your love story. From your favorite photo to a meaningful date, let us help you create a timeless piece that celebrates the beautiful journey you share. Here's to many more chapters.
• •This Mother’s Day, give a gift that speaks from the heart. ✨ Our personalized treasures are designed to make her feel truly seen and cherished. From custom photo mugs for her morning coffee to beautiful canvases of her favorite people – you! – create something as unique and wonderful as she is. #DoyoBestMoms #CherishedMoments #PersonalizedLove
• •Unleash your inner artist and paint your world with sparkle! ✨ Our DoyoBest diamond painting kits are more than just a craft; they’re a journey to relaxation and a way to create dazzling art that’s uniquely yours. Perfect for unwinding or gifting a masterpiece made with love. Pick your design and let the creativity flow!