Brand Tone

Community-focused, Engaging and Inviting, Positive and Uplifting, Accessible and Inclusive, Appreciative

Brand Values

• •Community Vitality
• •Arts and Culture
• •Collaboration and Connection
• •Creativity and Inspiration
• •Beautification and Placemaking
• •Economic Support
• •Civic Pride and Engagement

Best Practices

• •Always Emphasize 'Community': Use words like 'together,' 'our,' 'us,' 'local,' and 'community' frequently. Frame initiatives around collective benefit and shared experiences.
• •Maintain an Uplifting and Positive Voice: Focus on the joy, vibrancy, and positive impact of events and initiatives. Even when discussing challenges, frame them with a hopeful and solution-oriented perspective.
• •Be Inclusive and Welcoming: Stress that events are for everyone, often free, and aim to bring diverse parts of the community together. Use clear, accessible language.
• •Show Gratitude: Regularly acknowledge and thank volunteers, sponsors, partners, and the wider community for their support and participation.
• •Visually Align: Ensure that imagery used (especially on social media) reflects the vibrancy, natural beauty, and community spirit of Driggs. Photos of people enjoying events, local scenery, and artwork are key.

Social Perception

A vital community asset, A driver of local culture and events, Community-centric and inclusive, Dedicated and resilient, A positive force for revitalization

Copy Examples

• •Feel the rhythm of the Tetons! 🎶 Join us this Thursday for Downtown Sounds, featuring [Band Name] live at Driggs Plaza. Free fun for the whole family! Bring your smiles, we'll bring the music. #DowntownDriggs #LiveMusic #TetonValleyVibes #CommunityGroove
• •Love Driggs? Want to make a difference? We're looking for enthusiastic volunteers for our upcoming [Event Name]! Be part of the magic that makes our downtown shine. Every hand helps create unforgettable community moments. Sign up today! [Link] #VolunteerDriggs #CommunitySpirit #MakeDriggsSparkle
• •Our vibrant downtown is powered by incredible local businesses! When you support the Downtown Driggs Association, you're helping us create an environment where our Main Street shops and eateries thrive. Let's keep Driggs dynamic together! #SupportLocalDriggs #ShopSmall #DriggsEconomy
• •From twinkling holiday lights to the laughter echoing during Shakespeare in the Parks, your support brings joy and connection to thousands in Driggs. Last year, over 12,000 people experienced the magic of free DDA events! Thank you for helping us foster a vibrant community. #DriggsTogether #CommunityImpact #ArtForAll
• •At the Downtown Driggs Association, we believe in the power of community. We're dedicated to fostering a thriving, vibrant heart in Teton Valley through free arts programs, beautiful public spaces, and a spirit of collaboration. Discover the soul of Driggs with us. #OurDriggs #DowntownVibrancy #CommunityFirst