Brand Tone

Nostalgic, creative, passionate, evocative, authentic, informal, and community-focused.

Brand Values

• •Cultural Celebration
• •Artistic Expression
• •Community and Connection
• •Authenticity

Best Practices

• •Embrace Nostalgia: Consistently use language that evokes memories and a sense of longing for the past. Use phrases like "Remember when," "That classic scene," and "A trip down memory lane."
• •Speak the Language of Cinema: Use film-related terminology and inside jokes that resonate with your niche audience. This will show that you are an authentic part of the community you are serving.
• •Focus on Emotion: Your copy should aim to stir feelings of warmth, connection, and cultural pride. Use descriptive words that appeal to the senses and the heart.
• •Engage with Your Community: Ask questions, run polls about favorite movies or characters, and feature user-generated content. This will reinforce the community-centric value of the brand.
• •Maintain a Visually Cohesive Brand: Ensure that the visuals used in your marketing materials align with the bold, colorful, and artistic style of the DiscoKerala designs. This visual consistency will reinforce the brand's identity.

Social Perception

Overwhelmingly positive, appreciated for catering to a niche audience, seen as high-quality art, fostering a strong sense of community, and generating consistently positive sentiment.

Copy Examples

• •Remember the dialogues that defined a generation? The scenes that are etched in our memories? Our latest 'Vintage Vibes' poster collection is here to take you back. Own a piece of cinematic history. #DownSouth #DiscoKerala #CinemaClassics
• •Wear your nostalgia. Our new line of t-shirts features iconic movie moments, beautifully reimagined. It’s more than a t-shirt, it’s a conversation starter. Shop now. #DownSouth #Mollywood #FashionMeetsFilm
• •That feeling when you see a character that feels like family. ❤️ We've captured that warmth in our new sticker pack. Perfect for your laptop, journal, or anywhere you want a touch of cinematic magic. Swipe up to shop! #DownSouth #StickerLove #KeralaCinema
• •At DownSouth, we believe that movies are more than just entertainment. They are a part of who we are. Our designs are a tribute to the stories that have shaped us. Join our community of film lovers. #DownSouth #CulturalHeritage #ArtOfCinema
• •This season, gift a memory. Our collection of mugs, posters, and totes are the perfect present for the movie buff in your life. Give the gift of nostalgia. #DownSouth #HolidayGifts #SupportLocalArt