Brand Tone

inspiring, vibrant, and culturally appreciative. It comes across as passionate about design, heritage, and craftsmanship. The language used is evocative and aims to connect with customers who seek unique, story-rich pieces for their homes. There's an element of being approachable and helpful, particularly through their blog and design advice.

Brand Values

• •Heritage and Storytelling: Deep appreciation for textile history, particularly Guatemalan traditions, passed down through generations.
• •Artisan Craftsmanship: Commitment to working with and preserving the techniques of skilled artisans globally.
• •Color and Pattern: A belief in the transformative power of bold colors and patterns to bring joy and personality to spaces.
• •Individuality and Self-Expression: Encouraging customers to create homes that reflect their personal style.
• •Ethical and Sustainable Practices: Emphasis on ethically sourced materials, small-batch production to minimize waste, and supporting artisan communities.
• •Female Founded and Inspired: Celebrating the legacy of women in design and entrepreneurship.

Best Practices

• •Embrace Storytelling: Weave the narrative of heritage, artisan collaboration, and design inspiration into product descriptions, social media posts, and blog content.
• •Use Vivid and Evocative Language: Employ descriptive words that appeal to the senses and convey the richness of colors, textures, and patterns. Think "vibrant," "intricate," "handcrafted," "timeless."
• •Highlight Artisan Partnerships: Regularly feature the artisans and their craft, emphasizing the human element and the preservation of traditional techniques. This reinforces values of authenticity and ethical sourcing.
• •Maintain a Passionate and Inspiring Voice: Let genuine enthusiasm for design, color, and cultural heritage shine through in all communications.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media, email marketing, and any press communication is aligned, reinforcing a cohesive brand identity.

Social Perception

Wicklewood is generally perceived as a purveyor of high-quality, unique, and ethically-made homewares. Customers and collaborators seem to appreciate the brand's vibrant aesthetic, the stories behind its designs, and its commitment to artisan traditions. It's seen as a brand for those looking to add personality and a curated, global feel to their interiors. The association with Blithfield & Company also lends it a sense of established quality and design expertise.

Copy Examples

• •Infuse your home with generations of artistry. Our new collection, inspired by ancient Guatemalan weaving techniques, brings vibrant stories and timeless patterns to your modern sanctuary.
• •More than just a cushion, it's a conversation starter. Handcrafted by skilled artisans, each piece carries a whisper of global traditions and a burst of joyful color.
• •Dare to be bold. Transform your space from simple to stunning with our curated collection of ethically sourced, pattern-rich homewares. Because your home should be as unique as you are.
• •From our London studio to your living room, discover designs that travel through time and across continents. We partner with master craftspeople to bring you modern heirlooms, made with passion and integrity.
• •Let color tell your story. Our latest arrivals are a celebration of vibrant hues and intricate details, designed to spark joy and elevate the everyday. Explore the collection and find your perfect accent.