Brand Tone

Friendly, welcoming, personal, conversational, humorous, inclusive, and accessible.

Brand Values

• •Community and Connection
• •Love for Animals and Nature
• •Authenticity and Humility
• •Inclusivity and Safety
• •Joy and Playfulness

Best Practices

• •Always Use a Personal and Conversational Voice: Write as if you're talking to a friend. Use contractions (like "it's" and "we're"), ask questions, and incorporate lighthearted humor. Avoid overly formal or corporate language.
• •Tell Stories, Don't Just Sell: Whether it's a social media post or website copy, frame the information within a narrative. Share anecdotes about the animals, the farm's history, or a fun moment from a recent event. This reinforces the personal, family-run feel of the brand.
• •Lead with Emotion and Experience: Focus on the feelings the farm evokes: joy, peace, connection, and fun. Use descriptive words that appeal to the senses. Instead of just "Goat Yoga," use phrases like "giggle-inducing," "stress-melting," or "joyful chaos."
• •Highlight Your Values Implicitly and Explicitly: Continuously weave in your love for animals, the importance of community, and the idea of the farm as a "haven." Mentioning specific animals by name or sharing the story behind the farm's name reinforces these core principles.
• •Be Genuine and Humble: Don't be afraid to be imperfect. The "chicken hoarding" comment is a perfect example. Sharing the less-than-perfect moments or the learning process makes the brand more relatable, authentic, and trustworthy, aligning perfectly with the established perception.

Social Perception

The public perception is highly positive, seeing Dove Haven Farm as a charming, unique, and joyful destination. It's viewed as a 'haven' for yoga, animal, and nature lovers, offering a relaxed and welcoming experience, and a 'bucket list' destination.

Copy Examples

• •For a Facebook Ad targeting locals: "Tired of the same old weekend plans? Reimagine your social outings at Dove Haven Farm! Grab a friend, unroll a mat, and let our friendly pygmy goats turn your yoga session into a joy-filled laugh fest. It's 20% yoga, 80% goat fun. Book your happy place today!"
• •For an Instagram post featuring the flower gardens: "Sun-kissed dahlias and zinnias are bursting with color! Come wander through our flower fields, build your own bouquet, or just find a peaceful moment. Our farm is your haven. Visit us this week and take a little bit of sunshine home with you."
• •For the website's Private Events page: "Celebrate your next special occasion surrounded by flowers and furry friends. From birthday parties to unique corporate gatherings, Dove Haven Farm offers a charming backdrop for unforgettable memories. Let us help you plan an event that’s anything but ordinary. Contact us to create your perfect farm experience."
• •For a seasonal email newsletter: "Fall is in the air, and our goats are getting fluffier! It's the perfect time for a cozy farm visit. Join one of our upcoming goat yoga classes or schedule a private tour to meet the whole herd. P.S. The chickens are showing off with their beautiful colored eggs! Come see what all the cluck is about."
• •For a Facebook post about their story: "It all started with two goats and a blue tarp. We didn't have a big plan, just a lot of love for animals. Over 20 years later, we're honored to share our chaotic, beautiful 'haven' with all of you. Thanks for being part of our story. #DoveHavenFarm #FarmLife #ThenAndNow"