Brand Tone

Sophisticated, Inspiring, and Personal

Brand Values

• •Artistry & Beauty: A central value, reflected in the name and the focus on creating "stunning views within the home".
• •Curation & Quality: Offering "carefully chosen" products that are "impactful and 'so worth it'". This includes a mix of new, artisan, and vintage finds.
• •Inspiration & Joy: Helping customers create spaces that are "welcomed, peaceful and joyful" and that they "can't wait to come home to".
• •Timeless Elegance with a Fresh Approach: Valuing "classic design that is fresh yet uniquely yours".
• •Personal Connection & Storytelling: The brand is deeply connected to the owner's personal journey and historic home, using this narrative to build authenticity.
• •Ease & Satisfaction: Focusing on "easy care, easy to live with options that elevate our spaces quickly and effortlessly" and are "instantly satisfying".

Best Practices

• •Embrace Evocative Language: Use rich, descriptive adjectives that appeal to the senses and emotions (e.g., "sumptuous," "shimmering," "joyful," "peaceful," "timeless," "fresh").
• •Maintain a Personal Yet Authoritative Voice: Channel Karen Lazar Travis's passion and expertise. Share insights and inspiration as a trusted guide in creating beautiful homes.
• •Highlight Curation and Uniqueness: Consistently remind the audience that products are "carefully chosen," "highly curated," and often "artisan" or "vintage," emphasizing what makes them special.
• •Focus on the "Why" – The Feeling of Home: Connect products and services to the ultimate goal of creating spaces that are "welcomed, peaceful and joyful" and reflect "artistry at home."
• •Visual Storytelling in Words: Ensure the copy complements the brand's strong visual identity. Paint a picture with words that enhances the aspirational and artistic qualities seen in the imagery.

Social Perception

DOVECOTE | Artistry at Home is likely perceived as a premium, aspirational brand for those seeking unique, high-quality home decor and styling advice.

Copy Examples

• •Discover DOVECOTE | Artistry at Home. Where timeless elegance meets fresh inspiration. Curated décor and expert styling to help you craft a home that's uniquely, beautifully yours. Explore the collection.
• •Envelop your home in warmth and texture. Our sumptuous textiles are carefully selected to bring a layer of sophisticated comfort and artistry to your most cherished spaces. Indulge in the beauty of home.
• •Let us help you reimagine your space. Karen Lazar Travis and the DOVECOTE team offer personalized design and styling services, transforming your vision into a joyful reality. Create the home you can't wait to return to.
• •Fresh for the season, new arrivals at DOVECOTE bring a renewed sense of artistry to your home. Explore unique statement pieces and artisan finds, curated to inspire and delight. Your inspired home awaits.
• •Morning light in a space designed for peace and joy. ✨ At DOVECOTE, we believe every corner of your home should tell a story of artistry and welcome. What view in your home makes you feel most at peace? #DovecoteHome #ArtistryAtHome #InspiredLiving #TimelessDesign