Brand Tone

Practical & Solution-Oriented, Value-Driven, Direct & Informative, Accessible & Service-Oriented

Brand Values

• •Problem Solving/Utility
• •Accessibility/Convenience
• •Value for Money
• •Customer Service
• •Comprehensiveness

Best Practices

• •Focus on the Solution: Always frame product benefits around how they solve a customer's problem or help them achieve a task. Use action-oriented language.
• •Be Clear and Direct: Avoid jargon where possible. Provide specifications and information in a straightforward manner that's easy for customers to understand and act upon.
• •Highlight Value Consistently: Whether it's price, durability, convenience, or a combination, ensure the value proposition is clear in all communications, from product descriptions to ads.
• •Maintain a Helpful and Accessible Voice: Encourage questions, make contact information prominent, and ensure the language used is welcoming and supportive, reinforcing that Dovass is there to help.
• •Ensure Consistency Across Platforms: Whether it's the website, social media, or email marketing, the tone should remain consistent – practical, solution-oriented, and value-driven – to build a strong, recognizable brand identity.

Social Perception

Emerging E-commerce Player, Focused on Product Availability & Price, Limited Public Profile (as Dovass.com store)

Copy Examples

• •Headline: Your Projects, Solved. Dovass Delivers. *Body:* From heavy-duty machinery to the smallest hardware detail, find exactly what you need at Dovass.com. Quality tools, great prices, and fast shipping across Mexico. Get it done right, for less.
• •Headline: Stop Searching, Start Doing. Your Solutions Superstore. *Body:* Why waste time hopping? Dovass.com brings the hardware store to you. Agricultural, automotive, construction – it's all here. Plus, enjoy free shipping from $699!
• •Headline: Big Tasks, Smarter Budget. Pay Your Way with Kueski Pay. *Body:* Don't let upfront costs slow you down. At Dovass.com, get the tools and supplies you need now and pay later with Kueski Pay. Quality solutions made affordable.
• •Headline: Need it Fast? Dovass Delivers to Your Door! *Body:* Get express shipping in CDMX and reliable delivery nationwide. Dovass.com ensures you have your tools and materials when you need them. Order today, build tomorrow.
• •Headline: Wholesale Needs? We've Got You Covered. *Body:* Planning a big project or stocking up your business? Contact Dovass for wholesale pricing on our extensive range of hardware, agricultural supplies, and more. Quality and value, guaranteed.