Brand Tone

Caring & Nurturing, Safety-Conscious & Reassuring, Supportive & Guiding, Approachable & Sincere

Brand Values

• •Family & Parenthood
• •Safety & Quality
• •Handmade & Thoughtful Selection
• •Child Development
• •Customer Trust

Best Practices

• •Instead of just saying 'BPA-free,' explain why it matters: 'Our BPA-free materials ensure your baby explores safely, giving you one less thing to worry about.'
• •Reinforce the safety-conscious and caring values.
• •Maintain clarity and avoid jargon unless it's common among parents and explained.
• •Regular internal review of content against the voice chart can help.
• •Don't: Use overly technical or cold terminology.

Social Perception

Family-oriented, safe, reliable, supportive, and trustworthy source for baby products.

Copy Examples

• •Welcome to our circle of care.
• •Our Story involves grandmothers and a new mother, coupled with phrases like 'made with love,' suggests a deeply caring approach.
• •Emphasis on non-toxic materials, safety standards, and secure knots conveys a commitment to child safety.
• •The 'How to' section, though the video is pending, indicates a desire to support parents in using their products safely and effectively.
• •The direct and simple language on their 'Our Story' and contact pages aims to build a connection with customers.