Brand Tone

Informal and focused on value.

Brand Values

• •Affordability
• •Authenticity
• •Customer Service

Best Practices

• •Always highlight the benefit of shopping at an outlet – getting high-quality products for less.
• •Use straightforward language that is easy for a general audience to understand. Avoid jargon and overly complex sentences.
• •Assure customers of the authenticity of the products and the quality of their purchase.
• •On social media and in customer service interactions, be personable and helpful to build trust.
• •Address customer concerns openly and honestly, particularly regarding shipping and returns, to build a positive reputation.

Social Perception

The public perception of D Outlet is varied. Positive perceptions center on the availability of discounted designer apparel. However, some customers have expressed skepticism about the legitimacy of the discounts and have reported issues with shipping and customer service. There are also instances of customer confusion with other outlet stores, which can impact the brand's reputation.

Copy Examples

• •Your Diesel Wardrobe Upgrade is Here. Up to 70% Off.
• •Authentic Diesel, Unbeatable Prices. Don't Miss Out.
• •Style that speaks for itself. Quality that's guaranteed. Prices you'll love. Shop our Diesel collection now. #DOutlet #DieselFashion
• •The iconic Diesel style you love, for less. This jacket is crafted from premium materials for a look that lasts. Authentic, affordable, and all yours.
• •Why pay full price? Get the best of Diesel for a fraction of the cost. Shop D Outlet for exclusive deals on genuine Diesel apparel.