Brand Tone

bold, enthusiastic, and tech-savvy. inclusive and collaborative

Brand Values

• •Community-Driven Innovation
• •Cutting-Edge Technology & Performance
• •Premium Aesthetics and Quality
• •Transparency (Aspirational)

Best Practices

• •Embrace 'Community-First' Language: Consistently reiterate the collaborative development process. Use phrases like 'Built with you,' 'Community-crafted,' 'Your feedback drives us.' This reinforces your unique selling proposition and builds a sense of shared ownership.
• •Focus on Sensory Benefits, Not Just Specs: While tech specs are important for the audience, translate them into tangible benefits. Instead of just '240Hz refresh rate,' say 'Experience buttery-smooth motion where every frame counts.' For 'Gorilla Glass glossy screen,' use 'Unlock vibrant colors and crystal clarity that matte screens hide.'
• •Acknowledge the Past, Emphasize the Future (Carefully): Given the history, a tone of humility and commitment to improvement can be powerful. Avoid dwelling on negatives but show learning and a forward path. Phrases like, 'We're dedicated to earning your trust' or 'Continuously improving your experience' can be effective if backed by action.
• •Maintain a Confident but Approachable Voice: Be bold about product capabilities but remain open and receptive, reflecting the community-driven aspect. Avoid overly arrogant or dismissive language, especially in addressing feedback or queries.
• •Ensure Consistency Across All Touchpoints: The tone used on the website, in product descriptions, email communications, and any social media engagement should be harmonious. This builds a cohesive brand identity and manages expectations more effectively.

Social Perception

Dough produces desirable, high-spec hardware but has historically struggled significantly with operations, logistics, and customer support, leading to a 'buyer beware' sentiment among many.

Copy Examples

• •Headline: Beyond the Hype. Real Performance, Community-Forged. Body: You've heard the talk. Now experience the reality. Dough Spectrum monitors aren't just built *for* enthusiasts, they're built *with* them. Cutting-edge tech, vibrant displays, and a direct line to the future of gaming. Discover the difference when a monitor is truly made for you.
• •Headline: See What You've Been Missing: Glossy. Vivid. Victorious. Body: Tired of matte compromises? Our Spectrum Black with Gorilla Glass delivers the stunning clarity and color pop that brings your games to life. OLED brilliance, lightning-fast refresh rates, and a design that turns heads. This is gaming, unfiltered.
• •Headline: We're Listening. We're Building. We're Delivering. Body: The road to innovation has bumps, and we've learned from every one. Dough is committed to not only creating groundbreaking hardware with our community but also to ensuring your experience is seamless from click to game. Your feedback powers our progress.
• •Social Media Post: Image: Stunning shot of a Dough monitor in a gaming setup. Text: Your rig is more than just parts; it's a passion. Our community helps us craft monitors that match that intensity. What feature are you dreaming of next? #DoughGaming #CommunityBuilt #NextGenMonitors
• •Product Page Snippet (Spectrum One): Title: Spectrum One: The All-Rounder, Refined by You. Text: From creative workflows to competitive gaming, Spectrum One is engineered with input from coders, designers, and gamers like you. Experience versatile performance and stunning visuals, backed by our renewed commitment to your satisfaction.