Brand Tone

Authentic, Traditional, and Passionate

Brand Values

• •Heritage & Tradition
• •Natural Quality
• •Local Sourcing
• •Craftsmanship
• •Family

Best Practices

• •Always Tell the Story of Provenance: Every piece of copy should, where possible, link back to the origin: the family, the forest, Quebec, and the tradition. Use phrases like "From our grove," "Crafted in Bas-Saint-Laurent," or "A family tradition."
• •Use Warm, Evocative Language: Employ words that convey tradition, nature, and authenticity. Terms like "heritage," "artisanal," "pure," "natural," "golden," and "handcrafted" reinforce the brand's core values.
• •Prioritize "Pure" and "Natural": In product descriptions, always highlight what isn't there (e.g., "no artificial flavours," "no added smoke") as much as what is. This appeals to customers seeking quality and transparency.
• •Speak with a Personal, Human Voice: Write as if you are the producer speaking directly to a neighbour. Use "we" and "our" to create a connection and maintain the feel of a small, family-run business, even as you grow.
• •Educate the Customer Subtly: Weave in small details about the process or history—like mentioning the syrup is "carefully selected" or that a recipe is "time-honoured." This builds appreciation for the craftsmanship and justifies the premium quality of the products.

Social Perception

A niche, high-quality artisanal producer and legitimate local business.

Copy Examples

• •From Our Forest to Your Family Table. Discover the taste of tradition in every drop. Douceur-dici is more than maple syrup—it's a century of Quebec heritage, bottled for you.
• •Pure, Creamy, Unforgettable. Our 100% pure maple butter is crafted the old-fashioned way. Churned from carefully selected, premium maple syrup, its velvety texture and rich flavour are a true gift from nature. Perfect on toast, croissants, or simply by the spoonful.
• •Elevate your BBQ. Our maple BBQ sauce is made with real, pure syrup from our family's grove—no artificial smoke, just authentic Quebec flavour. What are you grilling this weekend? #Douceurdici #MapleSyrup #MadeInQuebec #Artisan
• •The Story of the Blond Gold. Our adventure began in 2014, but our roots run much deeper. Now part of the Dumont family's century-old maple-growing legacy, Douceur-dici continues a tradition of crafting Quebec's finest maple delights. We believe in family, hard work, and the simple, generous sweetness of the maple tree.
• •A Taste of Our Home. Thank you for choosing Douceur-dici. Every product we make is a piece of our family's heritage and a tribute to the lands of Bas-Saint-Laurent. We hope you enjoy the authentic flavour of Quebec.