Brand Tone

benevolent, personal, educational, gentle, encouraging, friendly, mystical

Brand Values

• •Authenticity
• •Benevolence
• •Education & Sharing
• •Spirituality & Connection
• •Personalization

Best Practices

• •Always Use a Personal and Benevolent Voice: Write as if you are speaking directly to a friend. Use "you" and "I" (referring to Manon) to maintain a personal connection. The tone should always be supportive and non-judgmental.
• •Educate, Don't Just Sell: Frame product descriptions and posts around their benefits and uses. Explain the "why" behind each item —how it can help, what energy it carries, or how to incorporate it into a personal practice.
• •Embrace Evocative and Sensory Language: Use words that evoke feelings of calm, magic, and well-being. Terms like "gentle," "soothing," "vibrant," "radiant," "sacred," and "harmonious" will reinforce the brand's essence.
• •Maintain Visual and Textual Consistency: Continue using the signature emojis (✨, 🔮, 🌙) to create a recognizable visual language. Ensure the messaging across the website, Instagram, and any other platform is perfectly aligned in tone and values.
• •Center the Founder's Story: Periodically weave Manon's personal journey and identity as a "benevolent witch" into the content. This reinforces the brand's authenticity and reminds the audience that there is a real, passionate person behind the products.

Social Perception

highly positive, trustworthy, authentic, supportive community, genuine guide, credible and approachable

Copy Examples

• •Wrap your wrist in the gentle energy of Rose Quartz. ✨ This beautiful bracelet isn't just a piece of jewelry; it's a reminder to open your heart to self-love and compassion. Let its soft vibrations soothe your spirit and invite kindness into your day. Ready to welcome more gentleness into your life? Tap to discover. 🌙 #DoucesÉnergies #Lithothérapie #AmourDeSoi
• •Harness the Magic of the New Moon. Our curated ritual box has everything you need to set powerful intentions and manifest your dreams. Cleanse your space, connect with your inner wisdom, and begin your next chapter with clarity and purpose.
• •A personal message & a little magic for your weekend ✨
• •Feeling lost with your tarot deck? Let's explore the cards together! I'm here to answer your questions. No judgment, just gentle guidance. Ask me anything! 🔮 - Manon
• •Illuminate your sacred space.🕯️For a limited time, enjoy 15% off all our ritual candles. Each one is crafted to fill your home with light, warmth, and positive energy. Find the perfect scent to elevate your practice.