Brand Tone

Sophisticated, Quality-Conscious, and Aspirational

Brand Values

• •Heritage & Craftsmanship
• •Innovation
• •Quality
• •Timeless Style
• •Customer Satisfaction
• •Growth & Adaptation

Best Practices

• •Emphasize Heritage & Quality: Consistently weave in mentions of the brand's long history, British roots, and commitment to high-quality materials and craftsmanship. Use terms like "legacy," "heritage," "pioneering," "finest fabrics," "impeccable fit."
• •Maintain a Refined & Sophisticated Vocabulary: Choose words that convey elegance, class, and intelligence. Avoid overly casual slang or overly trendy jargon.
• •Highlight Innovation (Subtly): While heritage is key, also allude to the brand's innovative spirit, especially regarding fabric technology and design features like non-iron shirts. This shows the brand is forward-thinking, not just resting on its past.
• •Focus on Timelessness over Fads: Position the clothing as classic and enduring investments rather than fast fashion. Use phrases like "timeless style," "enduring appeal," "classic design."
• •Be Aspirational yet Relatable for the Indian Market: While showcasing a premium image, ensure the messaging connects with the modern Indian consumer's lifestyle, aspirations, and desire for quality and value. Tailor visuals and scenarios accordingly.

Social Perception

Established & Reputable, British Heritage Brand, Focus on Menswear, Expanding to Other Categories, Good Quality Products, Growing Presence in India

Copy Examples

• •Double Two: 80 Years of British Craftsmanship, Tailored for Today. Experience the enduring legacy of Double Two. Since 1940, we've dedicated ourselves to innovative design and impeccable quality. Discover shirts that aren't just worn, but inherited. #DoubleTwoHeritage #TimelessStyle
• •The Art of the Perfect Shirt. Mastered by Double Two. From our pioneering non-iron technology to the finest fabrics, every Double Two shirt is a testament to our commitment to excellence. Elevate your everyday. #QualityCrafted #EffortlessElegance
• •Beyond the Trend: Discover Enduring Style with Double Two India. In a world of fleeting fashion, choose a brand built on a legacy of quality and timeless design. Explore our latest collection and find pieces that speak to your refined taste. #DoubleTwoIndia #ClassicMenswear #ModernSophistication
• •Innovating Since 1940. Dressing the Discerning Gentleman. Double Two's history is one of constant innovation, from the iconic double collar to advanced fabric technologies. Experience the difference that true craftsmanship makes. #BritishInnovation #MensFashion
• •Your Signature Style. Authentically Double Two. Confident, classic, and undeniably stylish. Our new collection embodies the spirit of Double Two, offering versatile pieces crafted for the modern Indian lifestyle. #DoubleTwoStyle #HeritageMeetsModern