Brand Tone

Professional, Experienced, Reliable, Quality-Focused, Customer-Centric, Direct and No-Nonsense, Innovative

Brand Values

• •Durability
• •Quality
• •Reliability
• •Customer Satisfaction
• •Experience/Expertise
• •Integrity
• •Innovation
• •Affordability

Best Practices

• •Prioritize "Durability" and "Reliability": Ensure these core values are consistently woven into product descriptions, headlines, and informational content. Use words like "strong," "tough," "heavy-duty," "dependable," "long-lasting," and "proven."
• •Maintain a Professional and Expert Voice: Use clear, concise language. Avoid overly casual slang or jargon that your target audience (trucking professionals) might not appreciate. Highlight expertise (e.g., "engineered for," "expertly crafted").
• •Show, Don't Just Tell (Use Specifics): Instead of just saying "high quality," mention specific materials if appropriate (e.g., "reinforced vinyl," "heavy-gauge aluminum components"), or highlight specific features that contribute to durability (e.g., "double-stitched seams," "corrosion-resistant hardware"). Reference their years of experience when relevant.
• •Focus on Solutions and Benefits: Frame copy around how Double Tuff products solve customer problems (e.g., protecting cargo, reducing downtime, ensuring safety, ease of use for automated systems). Emphasize peace of mind and operational efficiency.
• •Be Direct and Confident: Reflect the brand's straightforward nature. Use strong action verbs. Let the quality and experience speak for themselves without excessive hype. The confidence comes from a history of providing reliable products.

Social Perception

Trusted and Established, Specialists in Customization and Quality, Provider of Durable, High-Performance Products, Potentially Seen as a Go-To for Specific Needs, Direct and Business-Focused

Copy Examples

• •Headline: Built Stronger. Lasts Longer. That's Double Tuff. Body: For 26 years, Double Tuff has engineered truck tarping systems that stand up to the toughest jobs. Don't settle for less than proven durability. Secure your load with confidence. Explore our systems.
• •Headline: Your Load, Our Priority. Uncompromising Tarp Solutions. Body: At Double Tuff, we don't just sell tarps; we deliver peace of mind. Our high-quality, reliable tarping systems are designed for the demands of the road, ensuring your cargo is protected, every mile. Family-owned, industry-trusted.
• •Headline: Double Tuff: 26 Years of Keeping America Covered. Body: Experience the difference that dedication to quality makes. From custom flip tarps to robust sliding systems, Double Tuff provides the durable solutions hardworking truckers rely on. Get a quote today.
• •Headline: The Road is Unforgiving. Your Tarp Shouldn't Be. Body: Choose Double Tuff for tarping systems manufactured for resilience. We combine innovative design with rugged materials to give you less downtime and more hauling. Built to endure. Built by Double Tuff.
• •Headline: Maximum Protection, Mile After Mile. Double Tuff Tarps. Body: When it comes to protecting your valuable cargo, compromise isn't an option. Double Tuff offers a comprehensive range of tarping systems, backed by over two decades of expertise and a commitment to lasting quality. Invest in reliability.