Brand Tone

Playful, personal, and lovingly witty.

Brand Values

• •Family-Centric
• •Handmade Quality
• •Sustainability
• •Personalization & Celebration
• •Community

Best Practices

• •Embrace the "Trouble" Persona: Always lean into the core brand idea of playful "trouble." Use words like "mischief," "chaos," "rascal," and "troublemaker" affectionately to describe the pets you cater to. This reinforces the brand name and creates a consistent, memorable voice.
• •Tell the Family Story: Regularly mention that items are "handmade by Nan" or "approved by Spencer & Sadie." This personal touch reminds customers they are supporting a real family, not a faceless corporation, and it reinforces the value of handmade quality.
• •Lead with Love and Personality: Frame every product not just as an item, but as a way to "celebrate personality" or show love for a pet. The copy should focus on the joy, the bond, and the funny, chaotic moments of being a pet owner.
• •Highlight Sustainable Choices: Consistently include phrases like "rescued fabrics," "small-batch goodness," or "cute and conscious." This appeals to eco-aware consumers and integrates a key brand value into the purchasing decision.
• •Engage with Punny & Playful Language: Use pet-related puns ("pawsitive," "su-paw-visors") and a conversational, witty tone across all platforms. This keeps the brand voice light, fun, and engaging, encouraging interaction and a sense of community.

Social Perception

The public and customer perception of Double Trouble Co. appears to be very positive. Website testimonials praise the "amazing products" and "fantastic local business." Customers appreciate the quality of the materials and the love that is evidently put into each product. The brand is perceived as a genuine, small, local business that is passionate about what it does. The focus on custom orders and the "matchy-matchy" options for pets and owners are also well-received, enhancing the perception of a brand that understands and caters to dedicated pet lovers.

Copy Examples

• •Warning: may cause sudden bursts of mischief and an uncontrollable urge to spoil them rotten. Our latest drop of handmade bandanas is officially live. Crafted by Nan and approved by the CEOs of Chaos themselves. Tap the link in bio to cause a little trouble.
• •For the pup who’s a little bit fancy and a whole lot of trouble. Our handmade Sailor Bows are designed to make a statement, whether they're ruling the dog park or snoozing on the sofa. Made with love from rescued fabric, because looking this good shouldn’t cost the planet.
• •Pawsitive reinforcement inside...
• •For the mischief-makers, the couch hogs, and the humans who spoil them. Handmade accessories for your favourite troublemaker. Welcome to the family.
• •Twinning isn't just for humans. Get ready for 'who's-cuter?' contests with our matching accessory sets. Handmade from small-batch fabrics for double the trouble and double the fun. Shop the collection now!