Brand Tone

natural, reliable, and straightforward

Brand Values

• •Sustainability/Eco-friendliness
• •Quality and Effectiveness
• •Natural Products
• •Customer Satisfaction/Experience
• •Tradition/Heritage

Best Practices

• •Emphasize "Natural" and "Sustainable": Consistently use terms like "all-natural," "eco-friendly," "sustainably sourced," "chemical-free," and "responsibly harvested" to reinforce core values.
• •Focus on Sensory Experience: Describe the aroma (pine, cedar), the look of the flame, and the feeling of warmth and coziness to engage customers on an emotional level.
• •Highlight Reliability and Ease of Use: Use straightforward language that conveys effectiveness, such as "lights easily," "burns longer," "ignites even when wet," and "effortless."
• •Maintain a Trustworthy and Experienced Voice: Subtly weave in the brand's heritage and commitment to quality to build trust, without being overly boastful.
• •Keep it Authentic and Down-to-Earth: Avoid overly technical jargon or exaggerated claims. The tone should reflect the natural simplicity of the products themselves.

Social Perception

Customers generally perceive the products as effective fire starters that light easily and burn well. Many appreciate the natural aspect and pleasant smell of the cedar and pine. The eco-friendly and sustainably sourced aspects are highlighted on their website and in product descriptions, likely appealing to environmentally conscious consumers. The brand is recognized as a small business which can foster a sense of support from some consumers.

Copy Examples

• •Ignite your moments. Our all-natural fatwood, sustainably sourced from fallen trees, ensures a fast, reliable fire every time. Breathe easy, naturally.
• •The forest's finest, delivered to your hearth. Experience the rich aroma and long-lasting burn of Double Tree Forest Products. Pure, simple, effective.
• •More than just fire. It's the scent of real pine, the warmth of a dependable flame, and the peace of mind knowing it's 100% natural and eco-friendly. Choose Double Tree.
• •Don't let damp wood dampen your spirits. Our high-resin fatwood lights up even when wet, making every campfire, fireplace, or BBQ a guaranteed success. Effortless starts, every time.
• •From our forest to your home, a tradition of quality since 1977. Double Tree Forest Products: sustainably harvested, naturally powerful fire starters for a truly comforting experience.