Brand Tone

Fashion-conscious & Stylish, Approachable & Friendly, Value-Oriented & Smart, Community-focused, Slightly Sophisticated but Accessible

Brand Values

• •Quality & Style
• •Sustainability & Responsibility
• •Value & Affordability
• •Customer Satisfaction & Pleasure
• •Trust & Transparency

Best Practices

• •Emphasize "Timeless" and "Current" Selectively: Balance the idea of enduring style with the excitement of new, fashionable arrivals. Use phrases like "classic finds," "modern treasures," alongside "on-trend" and "latest arrivals."
• •Maintain an Enthusiastic and Welcoming Voice: Use positive and inviting language. Words like "discover," "treasure," "fabulous," "pleasure," and "community" can reinforce this. Avoid overly formal or exclusive jargon.
• •Highlight Value and Smart Shopping: Consistently weave in the benefit of getting high-quality, often designer, items for less. Use phrases like "smart style," "affordable luxury," "guilt-free indulgence."
• •Subtly Reinforce Sustainability: While not every piece of copy needs to be an eco-manifesto, subtly mentioning "second life," "recycle with style," or "conscious choice" can appeal to this value.
• •Encourage Interaction and Community: Use calls to action that invite engagement, like "Share your finds," "Visit us today," "What will you discover?" to foster a sense of belonging. Regularly update website and (if active) social media with new arrivals and customer features as promised.

Social Perception

Positive for Quality Finds, Seen as a Smart Shopping Destination, Eco-Conscious Choice, Trusted Consignment Partner

Copy Examples

• •Headline: Discover Your Next Treasure. Timeless Style Awaits. Body: At Double Take, we believe true style doesn't have a season. Explore our curated collection of upscale consignment pieces and give unique, designer fashion a second life. Resell, recycle, rejoice!
• •Headline: Designer Looks. Guilt-Free Prices. Body: Indulge your love for fashion without breaking the bank. From coveted handbags to chic dresses, find authentic, high-quality items that make you look and feel fabulous. Your secret style weapon is here.
• •Headline: Join the Sustainable Style Movement. Body: Make a statement with your style and your choices. Consigning and shopping with Double Take means you're part of a community that values quality, sustainability, and the thrill of a unique find. Dress well, do good.
• •Headline: Cool, Current, Consigned. It's Your Double Take Moment. Body: We're constantly welcoming new arrivals of eclectic and on-trend pieces. Stop by and let us help you find that perfect item that makes everyone do a double take! Dressing you is our pleasure.
• •Headline: Your Closet's Next Chapter Starts Here. Body: Ready to refresh your wardrobe or give beloved pieces a new home? Learn about our simple consignment process and turn your pre-loved treasures into cash or store credit. Style that’s rewarding, in every sense.