Brand Tone

Aspirational yet Accessible, Enthusiastic & Passionate, Helpful & Informative, Community-Oriented, Confident & Stylish

Brand Values

• •Functionality & Thoughtful Design
• •Quality
• •Player-Centric
• •Style & Aesthetics
• •Customer Satisfaction
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Document your brand's personality, tone words (e.g., "stylish," "functional," "passionate," "friendly"), and a "do's and don'ts" list for communication. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their language, what excites them about tennis/pickleball, and their lifestyle. Tailor your copy to resonate with their passion and needs.
• •Prioritize "By Players, For Players": Continuously weave in language that shows an authentic understanding of the sports. Use terminology and address pain points that actual players experience.
• •Show, Don't Just Tell, the Style: Use vivid descriptions and high-quality visuals that reinforce the stylish and modern aesthetic. Let the product's design speak alongside the copy.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the established brand voice. Be helpful, enthusiastic, and community-focused. Foster a two-way conversation.

Social Perception

Highly Regarded for Quality and Design, Functional and Well-Organized, Stylish and Desirable, Good Value (for some), Trusted by Players

Copy Examples

• •Headline: Game. Set. Style. Body: Don't just play your best, look your best. Our [Product Name] bag isn't just about carrying your gear; it's about making a statement. Designed by players who get it, for players who want it all. #DoubletakeStyle #CourtToStreet
• •Headline: Organized Chaos? Not Anymore. Body: Say goodbye to the black hole of your old sports bag. With dedicated pockets for your racquets, balls, water bottle, phone, and even your post-match essentials, the [Product Name] keeps you effortlessly organized. Focus on your game, we've got the rest. #GetOrganized #PickleballPerfection #TennisLife
• •Headline: From Court To Café, Seamlessly. Body: Why choose between function and fashion? The versatile [Product Name] transitions as smoothly as your footwork. Chic enough for your coffee run, tough enough for your toughest match. #DoubletakeVersatility #SportyChic
• •Headline: The Only Bag That Works As Hard As You Do. Body: Crafted with premium materials and a passion for the game, our bags are built to last season after season. Experience the Doubletake difference – where thoughtful design meets courtside durability. #MadeForPlayers #QualityGear
• •Headline: Join the #TeamDoubletake Movement. Body: It’s more than a bag, it’s a community. Share your style, your wins, and your love for the game. Tag us @shopdoubletake with your [Product Name] for a chance to be featured! #TennisCommunity #PickleballFamily #DoubletakeLove