Brand Tone

Elegant, sophisticated, and artisanal

Brand Values

• •Quality & Craftsmanship
• •Ethical Sourcing & Sustainability
• •Empowerment & Joy
• •Timelessness & Legacy
• •Diversity & Inclusivity
• •Made in USA

Best Practices

• •Emphasize Craftsmanship and Quality: Consistently use words like "handmade," "artisanal," "generational craftsmen," "finest materials," "high-grade," and "meticulously crafted" to reinforce the superior quality.
• •Highlight Ethical and Sustainable Practices: Regularly mention "ethically sourced," "responsible production," "sustainable materials," and "Made in LA" to appeal to conscious consumers and underscore brand values.
• •Maintain a Sophisticated and Elegant Vocabulary: Use refined language that evokes luxury and timelessness. Avoid overly casual slang or overly technical jargon. Focus on emotive words like "empower," "joy," "legacy," and "timeless."
• •Showcase Exclusivity and Uniqueness: Remind the audience that the fine jewelry creations are available exclusively at doublemoss.com and highlight the unique design aspects. Refer to the sculptural and artistic nature of the pieces.
• •Visual and Verbal Cohesion: Ensure the tone of the copy always aligns with the brand's visual identity (minimalist, artistic, high-quality imagery). The words should feel like a natural extension of the images seen on the website and social media.

Social Perception

Luxury, high-quality, and stylish brand. The founder, Betina Goldstein, is a recognized editorial nail artist, which lends a certain chic and trend-aware credibility to the jewelry line. Mentions often highlight the unique and sculptural designs. Customer reviews generally point towards appreciation for design and quality. The brand is associated with celebrities and has been featured in publications like Vogue, further enhancing its perception as a high-end label. There's an understanding that the pieces are an investment.

Copy Examples

• •Headline: Enduring Elegance, Ethically Crafted. Body: Discover Doublemoss: Where timeless design meets a commitment to a more beautiful world. Each piece is handcrafted in Los Angeles using only the finest ethically sourced gemstones and precious metals. Adorn yourself with jewelry that tells a story of quality and conscience.
• •Instagram Caption: Sculpted by hand, designed to empower. Our [Product Name] is more than an accessory; it's a statement of enduring style and mindful luxury. #DoublemossJewelry #HandmadeLuxury #EthicalJewelry #LAStyle
• •Product Description Snippet: Experience the quiet confidence of our Catena Chain Ring. Meticulously crafted from 14k gold by generational artisans in Los Angeles, this piece is designed to become a cherished part of your story, today and always.
• •Email Subject: Unveil Your Radiance: Timeless Treasures from Doublemoss. Body: At Doublemoss, we believe true luxury lies in the details – the hand-selected gemstone, the ethically sourced gold, the skilled artisan's touch. Explore our latest arrivals and find the piece that speaks to your unique brilliance. Because jewelry should bring you joy and empower your every day.
• •Brand Story Snippet: Born from a passion for artistry and a respect for the earth's treasures, Doublemoss creates fine jewelry that transcends trends. Each creation is a testament to exceptional craftsmanship and our dedication to responsible, American-made luxury.