Brand Tone

approachable, community-focused, and professional

Brand Values

• •Community and Local Pride
• •Customization and Personalization
• •Quality and Craftsmanship
• •Customer Service and Accessibility

Best Practices

• •Always Emphasize "Local": Continuously use terms like "local," "community," "Nebraska-based," and mention specific local towns or schools. This reinforces the core brand value of community pride.
• •Keep it Approachable and Simple: Avoid corporate jargon. Use clear, friendly language. Phrases like "Let's chat," "How can we help?" and "Get in touch" maintain the accessible, small-town business feel.
• •Showcase Quality Through Association: When featuring products, mention the quality of the base apparel (e.g., "embroidered on a Carhartt jacket"). This elevates the perceived value of the embroidery service.
• •Balance Professionalism and Friendliness: While the tone is friendly, the copy should always remain professional. Ensure correct grammar and spelling, and present a clear, confident message that inspires trust in their craftsmanship.
• •Use "You" and "Your" Language: Focus the copy on the customer's needs and vision (e.g., "Your team," "Your design," "We bring your idea to life"). This makes the service feel personal and collaborative, aligning with their custom-order business model.

Social Perception

A reliable, high-quality local provider for custom apparel; the go-to specialist for embroidered goods within their Nebraska community.

Copy Examples

• •Fresh look for the Haymaker Dance team! ✨ We love bringing your team spirit to life. Gearing up for the new season? Let's create something special. #DoubleLEmbroidery #CozadHaymakers #TeamPride #CustomApparel #MadeInNebraska
• •From the firehouse to the office, we help local businesses look sharp and unified. Quality apparel, professional embroidery, and service with a local touch. Ready to outfit your team? Send us a message to get started! #ShopLocal #CozadNE #BusinessBranding #CustomEmbroidery
• •Your Vision, Our Thread. Quality custom embroidery for your team, business, or special event. No job is too big or too small.
• •Outfit Your Team for Fall | New Arrivals from The North Face & Adidas
• •Celebrating Cozad Pride, One Stitch at a Time. Double L Embroidery is your local, trusted partner for custom apparel. Whether it’s for your sports team, local business, or a personalized gift, we’re here to help. Locally owned and operated in the heart of Nebraska.