Brand Tone

Vibrant & Playful, Sophisticated & Premium, Confident & Innovative, Approachable & Engaging

Brand Values

• •Flavor Innovation & Excellence
• •Quality Ingredients
• •Sustainability & Ethical Practices
• •Entrepreneurial Spirit & Ambition
• •Doubling Expectations
• •Inclusivity & Community Support

Best Practices

• •Embrace 'Double': Playfully and strategically incorporate the word 'double' or the concept of twinning/pairing to reinforce the brand name and its core idea of enhanced experiences (e.g., 'double the flavour,' 'your spirit's perfect partner,' 'twin passions').
• •Use Evocative Flavour Language: Describe the taste profiles with vivid, sensory language that highlights the unique and unexpected combinations. Don’t just list ingredients; describe the experience they create (e.g., 'a herbaceous aroma with a sweet and tart finish' for Pomegranate & Basil).
• •Maintain an Energetic yet Sophisticated Voice: Balance playful, confident, and enthusiastic language with a touch of elegance and refinement to reflect the premium quality of the products. Avoid slang but embrace lively verbs and adjectives.
• •Highlight Natural Quality and Benefits (Subtly): Weave in mentions of 'natural ingredients,' 'no artificial nasties,' 'low sugar,' and the careful crafting process as reasons to believe, rather than leading with them in a purely functional way.
• •Tell the Story (Authentically): Reference the founders' passion, the Dutch heritage (birthplace of gin), and the 'why' behind the brand to build connection and authenticity. Sprinkle in the 'joie de vivre' and drive to challenge norms.

Social Perception

A Premium, High-Quality Mixer Brand, Innovative and Creative, Ethical and Responsible, Founder-Led and Authentic, Aspirational yet Accessible, Award-Winning and Recognized

Copy Examples

• •Headline: Don't Just Mix. Double It. Body: Why settle for a simple drink when you can create a sensation? Double Dutch’s Cucumber & Watermelon mixer isn't just a taste, it's an experience. Elevate your spirits. #DoubleDutchDrinks #NeverDrinkDull
• •Headline: Predictable is Over. Your Drink Deserves an Adventure. Body: We're Joyce and Raissa, and we believe mixers should be as exciting as the spirits they accompany. That's why we craft unexpected pairings like Pomegranate & Basil. Taste the revolution. #FlavorAlchemists #PremiumMixers
• •Headline: Sip with Purpose. Party with Passion. Body: Cheers to mixers that are as kind to the planet as they are to your palate. As a B Corp, we're doubling down on flavour and sustainability. Good times, responsibly served. #SustainableSipping #BCorp #DoubleDutch
• •Headline: Life's Too Short for Boring Tonics. Body: Unleash bold flavours and double the fun at your next gathering. Our mixers are crafted from the finest natural ingredients, because better ingredients make better celebrations. What will you create? #DoubleTheFun #CraftCocktails
• •Headline: From Our Hearts to Your Glasses. Body: Born from a twin passion for flavour and doing things right. Double Dutch is more than a mixer – it's an invitation to explore, to celebrate, and to double your expectations. #DoubleDutchStory #PremiumPour