Brand Tone

enthusiastic, passionate, authentic, and community-focused.

Brand Values

• •Authenticity
• •Quality
• •Uniqueness/Individuality
• •Passion
• •Community
• •Sustainability
• •Transparency

Best Practices

• •Always let the genuine love for vintage, the 90s/00s era, and the specific items shine through. Use enthusiastic and evocative language.
• •Share the story behind the brand and the items. Explain the value and the process. Don't be afraid to mention the "vintage charm" of minor imperfections.
• •Address your audience directly and inclusively (e.g., "Fam," "vintage lovers"). Encourage interaction and make them feel part of something special.
• •Tap into the memories and cultural touchstones of the 90s and 00s that resonate with your target audience.
• •While this is about copywriting, the words should match the visual aesthetic. The energetic, slightly retro, and curated feel of their items and social media should be mirrored in the language. Images and text must work together to tell the brand's story.

Social Perception

cool, trendy, and trustworthy source for high-quality, curated vintage clothing.

Copy Examples

• •Straight from the 90s vault and into your wardrobe! 🤘 Our latest drop just hit the site – packed with iconic sportswear, rare band tees, and those Y2K gems you've been hunting for. Each piece is handpicked by us, for you. Only one of each, so when it's gone, it's gone forever! Link in bio – go find your new (old) favorite. #DoubleDoubleVintage #VintageDrop #90sFashion #Y2KStyle #HandpickedVintage
• •Hey [City Name] Fam! Get ready to dive into racks of curated 90s & 00s heat. 🔥 Double Double Vintage is popping up at [Venue] from [Date] to [Date]. Come hang, find unique grails, and celebrate vintage with us. Can't wait to see you there! #DDVPopUp #[CityName]Vintage #VintageSportswear
• •What's up, Double Double Fam? Because you're on the inside, you get first dibs on our latest handpicked collection before anyone else. We've unearthed some serious 90s sportswear legends and pop culture gold this week. Remember that feeling of finding a hidden gem? Get ready for it. Shop the secret drop now – your next statement piece awaits!
• •Relive the glory days with this authentic 90s [Team Name] NFL sweater! 🏈 Handpicked by Simon & Niklas, this piece is a true testament to when sportswear was built to last and logos were legendary. Perfect oversized fit, unreal quality, and a story in every stitch. It’s more than just a sweater; it’s a piece of history. Condition: Perfectly faded with that true vintage charm.
• •Ever wonder how we find your vintage heat? It's a hunt! 🕵️‍♂️ From dusty boxes to your next fit. Handpicked, washed, and ready for a new life. This is the Double Double Vintage journey. #VintageFashion #BehindTheScenes #SustainableStyle #90sKid #ThriftFlip (but we do the flipping for you 😉)